eCommerce enablement platform Shiprocket announced the launch of Shiprocket Amplify in partnership with influencer marketing platform One Impression. The partnership will enable merchants of all sizes to market their products on social media at par with larger brands, democratising opportunities.
The growth of digital commerce in India has created a need for innovative solutions and insights to empower eCommerce businesses and MSMEs. With over 70 crore Indians using social media platforms on a regular basis, and approximately $16 billion spent on influencer marketing globally in 2022 with RoAS as high as 8X, influencer marketing presents a lucrative opportunity for brands to connect with their audiences on a larger scale.
Despite the massive impact that influencers can have, access to quality creators continues to be a huge challenge. Additionally, with over 3 million influencers currently active in India, small businesses generally lack the knowledge and expertise to select the right creators and engage them at the right price point. Moreover, the challenges in content creation and lack of legal knowledge about standard contracts and content rights make it almost impossible for SMBs to partake in the Influencer Marketing phenomenon.
Shiprocket Amplify aims to solve this by providing SMBs with an integrated Influencer Marketing as a Service (IMAAS) tool. It will infuse a brand’s core messaging into influencer-generated content, creating authentic and story-driven narratives that extend beyond individual campaigns. With plans starting at 5,000 rupees, SMBs can now generate world class content to fuel growth with the benefits of influencer marketing including cost effectiveness, higher conversions and improved brand trust.
Saahil Goel, Co-founder and CEO of Shiprocket, said, “We are thrilled to partner with One Impression to enable a seamless influencer marketing experience for our merchants. With the rise of social commerce in India, influencer marketing solutions are poised to provide a significant advantage to merchants by allowing them to drive higher ROIs across social media platforms. This partnership will enable us to further our mission of empowering business growth at every level, being a partner in growth to our merchants.”
Discussing the partnership, Apaksh Gupta, Founder and CEO of One Impression, said, “We truly believe that Influencer Marketing as a tool has immense potential and is quickly becoming indispensable for businesses of all shapes and sizes. This partnership will enable all SMBs to unlock their true growth potential by collaborating with world class content creators and further our own mission of helping brands scale in today’s digital ecosystem. We are thrilled to partner with Shiprocket and launch this first of its kind IMaaS (Influencer Marketing as a Service) product for their merchants.”
Feedback: [email protected]
