Mumbai: Shoppers Stop, India’s leading fashion and beauty destination, in its latest campaign It’s our Time reaches out to its largest customer base of women. Through this campaign, the brand leads with thought leadership in the women’s category and addresses their future progress.
Commenting on the campaign, Uma Talreja, Customer Care Associate, Chief Marketing & Customer Officer said, “The campaign is a bold but positive expression of women who want to be a part of progressive times, through their own progress. It touches upon real barriers that women have been trying to overcome in order to have equal representation. Women audiences are important not just for shopping, but their social influence is also extremely important, as is their contribution in building a more whole some workforce. At Shoppers Stop, almost half our revenues come from women’s categories, we are also the leading retailer for premium beauty. Women are important segment that we want to grow our relevance for through both product and marketing actions. This campaign is an important step towards that.”
Vineet Mahajan, Head of Art – India, Contract said, “That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard. We thought it’s time we said the unsaid. That the world actually took a lot of time in getting ready for women. #ItsOurTime takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.”
Campaign Credits:
Agency: Contract Advertising
Creative: Sagar Mahabaleshwarkar, Vineet Mahajan, Rahul Ghosh, Rakesh Ranjan, Anwesha Praharaj, Tanvi Jadhav
Planning: Rohit Srivastava, Rajesh Mehta, Mark Pakhuongte
Account Management: Ayan Chakraborty, Aparna Mandalparthy, Shruti Dube, Shraddha Shetty
Films Head: Benny Alexander
TVC Production House: Bombay Film Company | Director: Joyna Mukherjee | Photographer: Jatin Kampani | Dop: Sanket Shah| Executive Producer: Srushti Iyer |Producer: Shomik Basuray | Stylist: Kshitij Kankaria | Make-up & Hair: Akgun | Music: Adrija Gupta
