Shree Cement Limited announced a revamp of its corporate brand identity, and launched multiple brand offerings, with ‘Bangur’ as the master brand. The new brand identity is anchored on the idea of Build Smart, which captures the company’s consumer proposition.
The Bangur master brand was unveiled with a new advertising campaign, with actor Sunny Deol as the brand ambassador.
Neeraj Akhoury, Managing Director, Shree Cement Ltd, said, “The launch of ‘Bangur’ as the master brand is in sync with our strategy of assessing and responding to evolving customer sentiments and growing aspirations. The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products.”
The branding revamp included the launch of a new logo and visual identity, a revamped product line, the launch of Bangur Magna, and a brand campaign.
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