Mumbai: Bowlers, the affordable premium dog nutrition brand from Allana Pet Solutions (APS), has introduced Bowlers Champion, a new range designed for healthy and active dogs, fronted by Indian cricket star Shubman Gill.
Champion debuts as a dedicated sub-brand focused on supporting dogs during phases when they feel low on energy or require additional nutritional reinforcement. Developed as well-balanced, science-backed, vet-approved nutrition, the range is formulated to help maintain stamina, muscle strength, and overall vitality. With packaging inspired by the Indian cricket jersey, Champion visually reflects resilience, confidence, and competitive spirit while remaining financially accessible for pet parents seeking quality nutrition.
The launch is supported by a high-impact digital film featuring Shubman Gill, drawing a parallel between elite athletic preparation and canine readiness. Built on the codes of mainstream sports advertising, the campaign portrays structured training environments and disciplined performance, positioning nutrition as a key enabler of endurance and agility.
Commenting on the launch, Manish Bandlish, Managing Director, Allana Consumer Products Ltd., said, “At Allana Pet Solutions, our focus was to introduce a purpose-led range that addresses real lifestyle needs. Many pet parents notice shifts in their dogs’ activity levels and look for dependable nutritional solutions. Champion was created to offer scientifically developed, vet-validated support while staying within affordable reach. It reflects our long-term commitment to strengthening everyday pet care across India.”
Bowlers Champion is priced starting at ₹199 for 1 kg and will be available nationwide through leading pet specialty retailers and the general trade (GT) channel.
With this launch, APS strengthens its presence in India’s growing pet nutrition market, positioning Bowlers Champion at the intersection of performance, affordability, and science-led formulation — while leveraging Shubman Gill’s athletic credibility to reinforce the brand’s performance narrative.
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