Mumbai: Tonic Worldwide today announced the launch of Groth, a full-funnel marketing intelligence platform engineered to solve the single biggest problem in modern marketing: too many dashboards delivering data, and none delivering decisions.
Growth marketers today operate across disconnected tools for finding insights, following trends, SEO, creative testing, tracking metrics and attribution, each generating its own version of the truth. Groth collapses this fragmentation into a single ecosystem where every insight connects to an action. From tracking how consumer behaviour is shaping in your category, finding specific customer cohorts to knowing how AI recommends your brand, from auditing your creatives and product pages to unifying campaign attribution, each Groth module is designed to solve a specific growth challenge independently or as part of a larger intelligence system.
It combines advanced AI processing with human strategic interpretation to replace disjointed dashboards with a system that allows brands to plan, create, optimize and scale with confidence. Groth is not a self-serve dashboard. It is an intelligence system with human expertise built into every layer.
Speaking on the vision behind Groth, Chetan Asher, Founder & CEO, Tonic Worldwide said, “Modern growth marketers are drowning in data but starving for answers. Groth is built to change that by answering the simplest yet most critical questions marketers face about their category, creatives, content, and performance spend. Built on 100% intelligence and 0% guesswork, Groth unifies AI’s ability to find patterns with deep, strategic human insight to add context. I’m confident that Groth will help growth marketers and media managers not just see the data, but know exactly what to do with it.”
Groth.Signals: Market Intelligence That Arrives Before the Headlines: Signals runs on a proprietary scanning algorithm built from two decades of strategy work by Tonic Worldwide team. Category shifts, competitor activities and emerging trends enriched with strategic context by category analysts to shape industry moves and new product development.
Groth.Discover: Search & AI Visibility: Discover maps brand visibility across all consumer touchpoints (SEO, GEO and AEO) using a proprietary visibility mapping framework refined through 20+ years of organic discovery work by search strategists at Tonic Worldwide. It generates ready-to-use content outlines, hooks, and keyword strategies informed by real performance patterns, not generic best practices.
Groth.Creative: Performance Auditing with Precision Scoring: Creative evaluates performance ads through a structured, deterministic scoring engine, analyzing hooks, CTAs, formats, and messaging, then generates improved copy and builds A/B testing frameworks. Creative strategists layer in the category context and brand voice that pure automation consistently misses.
Groth.Pulse: Unified Attribution, One Version of the Truth: Pulse solves the ‘source of truth’ dilemma through server-side tracking architecture that unifies paid, organic, and offline data into a single attribution view. AI surfaces anomalies, budget inefficiencies, and attribution discrepancies in real time and experienced performance marketers then add the business context, and strategic framing that turn raw signals into budget shift recommendations a brand can actually trust.
Offering an inside perspective on the platform, Samir Asher, Founder & COO, Tonic Worldwide said, “I see Groth as a natural evolution in our journey. We’ve been at the forefront of helping brands with organic discovery through SEO for over 20 years, and now AEO and GEO. Our insights division, Gipsi, has been helping brands discover trends, sentiments, and manage reputation through a unique AI+HI framework. Groth brings our core capabilities together on a single platform, amplified with AI, so marketers can keep a hawk-eye on their unified data and pivot faster than the market. We’re operationalising intelligence and adding the scale and reach brands need to thrive in this evolving landscape.”
Several of Tonic Worldwide’s clients have already tested the Groth platform to deploy full-funnel intelligence infrastructure. The agency is now extending exclusive access to select brands and exploring growth-focused partnerships.
