Kolkata: Shyam Steel, one of India’s most trusted steel brands with a 79-year legacy, has announced its foray into the decorative paints industry with the launch of its new brand – Macaw Paints. To bring youthful energy and mass appeal, the company has signed Bollywood superstar Kartik Aaryan as the face of the brand.
With its philosophy, “Macaw ke rang, magic ke sang”, Macaw Paints promises bold, vibrant, and premium offerings designed to brighten Indian homes. The company describes the brand as “Paints that carry trust, legacy, and blessings.” By leveraging Aaryan’s strong connect with both families and youth, Macaw Paints aims to infuse warmth, joy, and togetherness into households across the country.
For nearly eight decades, Shyam Steel has been synonymous with strength, quality, and reliability in the steel sector. With this expansion, the company is extending its reputation for trust and consistency “From the strength of steel to the magic of paints.”
The launch of Macaw Paints in West Bengal was strategically timed with the first day of Navratri, coinciding with the onset of Durga Puja festivities. The brand’s unveiling was marked through vibrant branding at Durga Puja pandals, symbolizing the start of a colorful journey blessed by Maa Durga.
Expressing his excitement, Kartik Aaryan said, “I am delighted to be associated with Macaw Paints from the house of Shyam Steel as a brand ambassador. Just as paints bring joy and vibrancy to our lives, Macaw Paints brings freshness and magic to every home. Being part of a brand that families trust for decades makes this association feel truly special, as I hope to inspire homes with color, happiness, and togetherness.”
A Shyam Steel spokesperson added, “For us, Bengal is not just a market but an emotion. Launching Macaw Paints during Durga Puja reflects the spirit, energy, and cultural pride of the region. With Maa Durga’s blessings, we believe Macaw will soar high. With youth icon Kartik Aaryan, who is loved across generations and cherished in family homes, as our brand ambassador, Bengal witnesses a new udaan – Macaw Paints.”
