Mumbai: Madison Turnt, an experiential marketing unit of Madison World, is delighted to announce the appointment of Siddhartha Menon, Deputy General Manager, Madison Turnt, Bengaluru. In his new role, Siddhartha will report directly to Sunny Vohra, CEO, Madison Turnt and Anugrah Madison.
He has experience across agencies including CsDirekt, Salt and George P. Johnson. He has also played a pivotal role in marketing leadership at companies such as YourStory and WebEngage. He brings a blend of creativity and strategic insight to the Madison Turnt team. In addition to his marketing career, he has a background in organising concerts through his time at Rock Street Journal, working with renowned musicians and artists.
Sunny Vohra, CEO, Madison Turnt & Anugrah Madison, expressed his enthusiasm, stating, “We are thrilled to welcome Siddhartha to the team. His deep industry knowledge, creativity and leadership will be invaluable as we continue to push the boundaries of experiential marketing. We are confident that Siddhartha’s contributions will help shape the future growth and success of Madison Turnt.”
Menon said, “From the very beginning, I’ve felt the strong sense of collaboration and creativity that defines this organization. It’s a privilege to work alongside such a talented group and I’m eager to leverage my experience to create meaningful, immersive experiences that not only captivate audiences but also strengthen the connection between brands and their customers.”
Madison Turnt worked on Builder.ai’s exhibition strategy by incorporating innovative, interactive elements, attracting over 10,000 visitors, generating 1,500+ qualified leads and achieving a 50% year-over-year growth, all with a 90% customer satisfaction rate. Additionally, Madison Turnt led the successful Caltex launch in India, featuring a stunning Gateway of India projection that reached 4+ million people and generated 21+ million impressions. The campaign ultimately amassed 36+ million impressions across both OOH phases. Another standout achievement was the Tata IPL Fan Park, where Madison Turnt managed every detail of the event, drawing an audience of 1.1 million+ people, along with 20,000+ digital engagements.
