Mumbai: Every engine hums a story — some about power, some about precision — but the most compelling ones speak of purpose. Of innovation that moves people, not just machines; of the next in the auto industry.
NDTV’s reimagined Auto vertical begins this new chapter with the appointment of Siddhartha Sharma as Executive Editor, NDTV Auto, bringing with him over 14 years of diverse experience across journalism, creativity, and technology.
A creator, anchor, and strategist, Siddhartha has built a career at the intersection of storytelling and speed. From ET Now’s Technoholik to TV Today’s Gadgets & Gizmos and Good News Today, he has crafted stories that blend insights with information — helping audiences see innovation through a more meaningful lens.
At Network18, he launched India’s first digital-first auto and tech show on CNN-News18, transforming how audiences engage with the world of innovation. During his stint at The Quint, he pioneered VR reviews, mobile-first formats, and selfie interviews — pushing boundaries where journalism meets experience.
At Jagran New Media, he led some of India’s most ambitious branded storytelling campaigns for brands such as Apple, Hyundai, Porsche, BMW, Samsung, and Ford — seamlessly merging data, design, and emotion. His recent global experience in Canada further expanded his expertise, adding digital strategy, client development, and cross-cultural storytelling to his creative repertoire.
“Siddhartha brings a rare fusion of creative instinct and deep knowledge of the auto industry to NDTV,” said Rahul Kanwal, CEO & Editor-in-Chief, NDTV. “He doesn’t just review cars — he explores culture, design and the emotion behind innovation, bringing fresh perspective and purpose to every story.”
Siddhartha Sharma, Executive Editor, NDTV Auto, said, “NDTV has been the benchmark for credible, insightful and meaningful auto journalism in India. To join NDTV Auto at a time when mobility is being redefined by technology, design and sustainability is exciting and I look forward to this journey.”
At NDTV, Siddhartha will lead the transformation of NDTV Auto into a platform that’s as intuitive and intelligent as the machines it celebrates — one that tells stories of mobility, sustainability, design, and discovery with imagination and integrity at its core.
With Siddhartha’s appointment, NDTV reinforces its commitment to exploring stories that go beyond performance and power — to understand how mobility, design, and innovation shape the way a new India moves, thinks, and aspires.
