MUMBAI: Ahead of the festive season, Signify, which offers lighting has unveiled its new television commercial (TVC) starring their brand ambassador former batsman Rahul Dravid. The campaign looks to highlight Signify’s commitment to innovation, leadership excellence, tradition, festivities and the partnership with Dravid who it said embodies the same spirit.
Focussed on bringing in real life impact through the power of light, the TVC ‘Hum raaton mein sooraj ugaate hain’ showcases Dravid in various real-life scenarios, illuminating the lives of people across different walks of life. From illuminating a bustling rooftop party to guiding a young hockey player in a stadium to making roads brighter and safer at night, Dravid’s presence aims to symbolise Signify’s dedication to bringing light and joy into every corner of life.
The TVC has an anthem. The TVC revolves around the themes of customer centricity, leadership, product excellence, safety, energy-efficiency, and lighting solutions. The campaign aims to inspire consumers to make choices that enhance their day-to-day lives through the power of light, contributing to a brighter and sustainable future.
Sumit Joshi, CEO, MD Signify, Greater India said, “At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, said, “In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our vision to creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love and appreciation.”
Dravid said, “I’m honoured to be a part of the Signify family, Signify’s commitment to innovation, consumer well-being and sustainability resonates deeply with me on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signify’s mission to illuminate the world sustainably.”
The TVC will be aired across digital platforms and television channels across India. The conceptualisation of the film with shots featuring Dravid are done by Signify’s creative agency Hashtag Orange.
