Mumbai: SILA, a leading name in facility management and real estate services, has partnered with Schbang to launch a powerful campaign aimed at reshaping societal perceptions of housekeepers. Titled ‘Sachh Hi Swachh Hai’, the initiative urges people to move beyond superficial respect and recognize the true dignity of housekeeping professionals.
At the heart of the campaign is a thought-provoking film that highlights everyday hypocrisies. The narrative follows a professional who passionately advocates for the dignity of cleanliness workers at a work conference, only to unconsciously display biases in his own home. This moment of self-realization serves as a wake-up call, delivering the campaign’s powerful message.
SILA, which has already trained and employed over 27,000 facility management professionals in 125 cities across India, continues its commitment to transforming lives through this initiative. By encouraging a deeper reflection on personal behavior, the campaign fosters a shared sense of responsibility towards treating housekeepers with the respect they deserve.
The campaign is designed to resonate with audiences across India, urging them to align their words with their actions and appreciate the invaluable contributions of housekeeping staff in their daily lives.
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Mohammed Sadriwala – Group Creative Manager, Schbang expresses “The film emphasizes that respect isn’t just about words; it’s about showing it through your actions. And to make that happen, we first need to be honest with ourselves about our behaviour.”
Rushabh Vora – Co-founder and Managing Director, SILA, says “Respecting those who maintain our spaces isn’t just a courtesy, it’s a responsibility. This film sheds light on a simple yet overlooked truth: the dignity of work must transcend hierarchy. At SILA, we are committed to creating a culture where every effort is acknowledged, every contribution is celebrated, and the individuals behind the work are valued for the essential roles they play in shaping our daily lives.”
