New Delhi: Sinch has announced the elevation of Samarth Saxena as the new Chief Customer Officer (CCO) for Sinch India. The appointment signals a focused commitment to positioning customer experience (CX) at the heart of Sinch’s growth and innovation strategy in the Indian market.
The move comes at a time when businesses across industries are increasingly prioritizing customer-centric digital transformation. With a robust portfolio in omnichannel messaging, voice, video, and email communications, Sinch aims to deepen its CX capabilities under Samarth’s leadership.
Welcoming Samarth to his new role, Nitin Singhal, Managing Director, Sinch India, said, “We are excited to have Samarth lead our customer experience strategy at Sinch India. His deep expertise in customer-centric leadership and innovation will play a crucial role in elevating our approach to CX. With Samarth at the helm, we aim to build a seamless, collaborative, and agile customer experience framework that sets new industry benchmarks. His leadership will help solidify Sinch’s position as a pioneer in digital customer engagement.”
With over 20 years of experience in customer experience transformation, Samarth brings a rich background in driving impactful customer-first strategies across enterprise environments. As CCO, he will be responsible for leading Sinch India’s CX roadmap, strengthening customer relationships, enhancing cross-functional collaboration, and embedding innovation across all touchpoints.
“Customer experience isn’t just a differentiator; it’s the key to sustainable growth and innovation,” said Samarth Saxena, Chief Customer Officer, Sinch India.“Our goal is not just to meet customer expectations but to exceed them at every touchpoint. By embedding customer experience into the core of our strategy, we will drive stronger relationships, greater innovation, and long-term growth. I believe that customer loyalty isn’t given—it’s earned through exceptional service, proactive engagement, and continuous value delivery.”
Samarth’s appointment reinforces Sinch India’s strategic vision to not only serve as a digital communications partner but also to lead with excellence in experience delivery. As the company continues to scale its operations and expand its digital portfolio, his leadership will be pivotal in aligning customer success with business outcomes.
