The Singapore Tourism Board has appointed Markus Tan as the Regional Director for India, Middle East, South Asia, and Africa (IMESA), effective January 1, 2024. In his new role, based in Mumbai, Tan will spearhead STB’s initiatives in promoting Leisure and Business Travel & Meetings, Incentives, Conventions, and Exhibitions (BTMICE) in the IMESA region. His responsibilities will include overseeing travel promotions, public relations, and marketing, and driving developmental efforts to enhance Singapore’s position as a premier travel and business destination.Tan is a veteran of STB, having dedicated 18 years to the organisation in various pivotal roles. Prior to this appointment, he served as the Director for World Expo and led the whole-of-government efforts to conceptualise, develop, and operate the Singapore Pavilion at Osaka World Expo 2025. From 2015 to 2022, he was based in Tokyo, Japan, as the Regional Director for North Asia, overseeing STB operations in Japan and the Republic of Korea.
Tan will be taking over from the current Regional Director, GB Srithar. Speaking on the leadership handover, Srithar said, “I am thrilled to pass on the baton to Markus to lead Singapore’s tourism business across the IMESA region. Over the course of my tenure in this role, we have witnessed India’s steady growth into a true global powerhouse, with an outbound tourism market that is brimming with opportunities. With his robust expertise in the industry and building on the strong affinity that Indian travellers have for Singapore, I am confident that he is in good stead to steer the organisation through this new era of travel and tourism.”
On his appointment, Tan said, “I am excited to take on the role of STB’s Regional Director in IMESA. India is a nation of rich culture, diversity, and, particularly in this historic moment of its explosive global growth, incredible business opportunities. As STB strives to showcase the best of what Singapore has to offer, we remain committed to nurturing our existing relationships and cultivating new ones with the Indian travel industry. With the support of my team, I look forward to embarking on this journey with our partners and friends across India and together encouraging Indians to build even deeper connections with Singapore.”
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