Boat Lifestyle has elevated Siya Wadhawan as Head – Product Marketing. She has been promoted from the position of Senior Brand Manager.
Announcing the new position on her LinkedIn handle, Wadhawan shared, “I’m happy to share that I’m starting a new position as Head – Product Marketing at boAt Lifestyle! Although I’ve been in this position for a few months, the whirlwind of launching amazing products meant I’ve only just gotten around to announcing it here.”
“At boAt, titles are second to passion. Whether officially in this role or not, the culture at boAt always makes you approach your work with the mindset of a leader, dedicated to marketing great products and technology that are both important and accessible to consumers,” she added.
Prior to Boat Lifestyle, Wadhawan worked for Bajaj Electricals as Assistant Brand Manager between 2019 and 2021. Before joining Bajaj Electricals, she was associated with Swades Foundation, Amul (GCMMF), Third Eye Integrated Services, Quintessentially, and HDFC. She started her career since 2015 at HDFC.
With an ample experience, Wadhawan has expert in Product Marketing, Market Research, Seller Platforms Strategies and Performance driven Media Mix Modeling. She also holds a degree in Strategic Marketing and Communication from MICA – The School of Ideas.
