Mumbai: Siyaram’s, an Indian fabric and fashion brand, has appointed Bollywood’s Ranbir Kapoor as their brand ambassador, aiming to boost appeal among stylish youth seeking sophistication and a unique sartorial experience.
With a five-decade iconic heritage, Siyaram’s is renowned for high-quality products, innovative designs blending local and global appeal. Known for exceptional craftsmanship, Siyaram’s makes global fashion accessible to Indian consumers, offering products that embody tradition, modernity, and values, resonating with millions.
Ramesh Poddar, Siyaram’s Chairman and Managing Director says, “We are very excited to welcome Ranbir Kapoor to Siyaram’s family. Signing Ranbir goes beyond a mere celebrity endorsement. While his star power is undeniable, what truly drew us to Ranbir was his genuine persona and the effortless style he embodies. Ranbir’s personality impressively reflects the values of timeless elegance, unwavering confidence, and a commitment to staying ahead of the times. This collaboration will create a powerful connection with our target audience and propel the brand towards new horizons. Together, we look forward to crafting a powerful narrative that will inspire today’s youth and propel Siyaram’s to even greater heights.”
Expressing his delight, Ranbir Kapoor shared, “I am extremely happy to be a part of the Siyaram’s family, and in a way, it feels like coming home. Siyaram’s commitment to innovation, reliability, and superior quality are values I truly admire as well, and it is an iconic brand and a family favorite, like most Indian households. Their collection resonates with my style, offering designs that exude sophistication. Growing up, I vividly remember watching their larger-than-life advertisements on TV, which left a lasting impression. To be a part of this legendary legacyfeels like a childhood dream coming true. It’s truly a nostalgic homecoming and an honor for me to be the new face of Siyaram’s, a brand renowned over decades for its unwavering dedication to values of excellence, trust, and Indianness, and that has earned the respect and admiration across generations.“
As Siyaram’s begins a new chapter, it merges its heritage with Ranbir Kapoor, a renowned actor shaping men’s fashion trends, to strengthen its position as a beloved Indian fashion brand spanning generations.
