Mumbai: Skechers has renewed its partnership with Mumbai Indians for the third consecutive year, returning as the Official Kit Partner ahead of the upcoming T20 cricket season. The continued collaboration underscores Skechers’ growing presence in India’s cricketing ecosystem and its focus on blending performance with lifestyle appeal.
As part of the partnership, Skechers will design and supply high-performance kits for Mumbai Indians players, alongside official fan merchandise aimed at strengthening the connection between the franchise and its supporters. The latest player jersey features refined gold accents, adding a premium touch that reflects the team’s legacy and championship mindset, while the fan jersey is designed for versatility, extending its appeal beyond match days.
To support the new kit launch, Skechers will roll out a digital-first content series featuring players Tilak Varma, Shardul Thakur, and Ryan Rickelton. The campaign will spotlight the intersection of sport, style, and fandom, aiming to deepen fan engagement during the season while reinforcing the brand’s positioning across performance and lifestyle categories.
Rahul Vira, CEO, Skechers South Asia, said, “Mumbai Indians are a team that embodies the consistency, resilience, and fearless spirit that aligns naturally with Skechers’ performance-led philosophy. As we enter the third year of our partnership, we look forward to bringing fans closer to the team through footwear and apparel that combine innovation, comfort, and style, while celebrating the energy and ambition that define modern-day cricket.”
A Mumbai Indians spokesperson added, “At Mumbai Indians, the jersey represents more than just the team; it reflects the mindset, pride, and expectations that come with being part of this franchise. Our continued association with Skechers ensures that our players are equipped with kits that support performance at the highest level, while also giving our fans a way to feel connected to the team, both on and off the field.”
