Mumbai: Skechers, The Comfort Technology Company® and a global leader in performance and lifestyle footwear, has introduced its newest GO WALK™ collection in India, featuring Indian cricketer Mohammed Siraj and Bollywood actress Alaya F as campaign ambassadors. The launch reinforces the brand’s philosophy — We Define Comfort — by merging cutting-edge innovation with everyday versatility.
Designed for fitness, travel, and daily movement, the latest GO WALK™ line incorporates adaptive midsole technology, shock-absorbing soles, breathable materials, and ultra-lightweight construction to deliver effortless, all-day comfort. The collection aims to make walking a seamless and enjoyable experience, no matter the routine.
Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said, “GO WALK embodies what Skechers stands for – effortless comfort, innovative design, and contemporary style. The collection ensures that walking feels natural, energizing, and enjoyable, turning a daily activity into a lifestyle experience. With talents like Mohammed Siraj and Alaya, we aim to inspire consumers to embrace walking as an empowering, stylish, and mindful way to move – because at Skechers, We Define Comfort.”
Sharing his experience with the collection, India’s pace sensation Mohammed Siraj added, “Performance matters on the field and off it. GO WALK delivers lightweight comfort, adaptive cushioning, and responsive soles that keep my feet energized and perfectly supported, whether I’m training, traveling, or spending time with family. Every step feels smooth and natural, giving me that effortless sensation. Every step feels natural – its comfort defined.”
Bollywood star Alaya F also praised the collection’s functionality, stating, “As someone constantly on the move, I need footwear that keeps up with my pace and energy. GO WALK goes beyond ordinary shoes – the advanced cushioning, responsive soles, and lightweight design make every step feel effortless, whether I’m shooting long hours on set, traveling, or enjoying a casual day out. It’s not just comfortable, it’s empowering. Walking in GO WALK™ feels like my feet are supported and energized all day, without compromising on style or confidence.”
Celebrating walking as a central part of modern life, the campaign uses relatable storytelling, dynamic visuals, and influencer partnerships to highlight Skechers’ commitment to making walking more accessible, enjoyable, and stylish for everyone.
