Mumbai: SKF India, which provides automotive solutions has commenced a nationwide truck activation campaign, ‘Install Confidence, Install SKF’, tailored specifically for commercial vehicle mechanics. The truck will engage with the mechanic community in Mumbai at Kalamboli – Navi Mumbai, Vashi Truck Terminal- Navi Mumbai and Vasai Phata Truck Market on 18, 19 and 20 June respectively. Afterwards, the truck will travel to Nashik, Aurangabad and Nagpur on 22, 24 and 27-28 June 2024, respectively to engage with mechanics in these cities. The primary objective of the initiative is to create awareness about SKF Commercial Vehicle (CV) products, demonstrating their pivotal role in streamlining the lives of mechanics while championing sustainability within the automotive sector.
Alagesan Thasari, director SKF Automotive India and Southeast Asia, said, “At SKF, we acknowledge our responsibility to the industries we serve, the society we’re a part of, and the planet we inhabit. The SKF Truck Activation Campaign represents a significant step towards bridging the gap between manufacturers and mechanics, fostering collaboration, and driving positive change within the automotive aftermarket industry. Through these initiatives, we aspire not only to empower mechanics but also to propel our collective journey towards a circular society.”
Inside the truck, SKF will be showcasing offerings for CVs to the mechanics, educating them on the SKF Mechanic Partnership Programme. This offers them an opportunity to win gifts. The truck will serve as a hub for knowledge exchange and skill enhancement, equipping mechanics with the latest trends and insights to excel in their profession.
A Virtual Reality (VR) experience awaits the mechanics in the SKF truck, wherein they will be transported into a virtual world where they can explore the wide range of SKF products and their applications.
In line with its purpose – ‘Together, we re-imagine rotation for a better tomorrow’, SKF said that it remains dedicated to developing intelligent and clean solutions that contribute to a sustainable and better tomorrow for both people and the planet. SKF added that it continues to reaffirm its strong association with the mechanics community through this exclusive initiative and build a sustainable future.
