Mumbai: In a Flipkart-first move for any automobile player in the country, ŠKODA AUTO India, in collaboration with PHD Media and Liquid India, have set the benchmark with its digital- first initiative of partnering with one of India’s leading eCommerce player – Flipkart, setting up a stand-alone, a high-visibility brand store on Flipkart app. Curating a new frontier of user experience designed to enhance the customer journey, this campaign has proven ŠKODA AUTO to be ‘Simply Clever’ yet again.
In a move that strengthens the automotive digital retail experience in India, this is the first of its kind opportunity where car buyers can either pre-book a car or book a test drive natively via the Flipkart app.
Tarun Jha, Head of Marketing – ŠKODA AUTO India, said, “This newly introduced channel of experience blends ŠKODA’s brand philosophy with growth plans in the country. With consumer behavior heavily tilted towards online research of products, an omnichannel footprint is imperative to our marketing approach. We are elevating our digital strategy with this move and look forward to further building upon a seamless, audience-first approach. We are hopeful that millions of customers from across the country will be able to reach us through Flipkart.”
Monaz Todywalla, CEO of PHD Media, said, “ŠKODA AUTO India is on a path to disruptive innovation. As the world becomes increasingly rife with choices, the focus shifts to being present on platforms where audiences both present and future are, adapting to an intelligent mix of digital solutions that sits at the heart of a consumer-first strategy. This partnership with Flipkart fortifies ŠKODA’s presence and will enable buyers to have an enhanced experience of the brand models in a clever, engaging manner, creating heightened exposure.”
Sankalp Mehrotra, VP-Monetisation, Flipkart said, “Flipkart is a trusted name for millions of customers across the country. We have consistently built solutions and services that elevate experience for our consumers and brands alike. The Flipkart-ŠKODA AUTO brand store provides a rich visual experience and access to 400 mn Flipkart users from the largest metros to the smallest towns.”
With a 400 million registered user base, Flipkart is one of India’s leading e-commerce marketplace and through its vast pan-India network, ŠKODA AUTO’s array of automobile models will gain not just heightened brand visibility but also provide customers ease of access to experience its products.
