Škoda Auto India has unveiled its new brand philosophy, “Let’s Explore,” along with a compelling marketing campaign titled “Make every KM count.”
This strategic move is part of the automotive brand’s broader brand strategy initiated in 2022, which involved the introduction of the Vision 7S design study and a new logo. Škoda stated the goal of this transformation is to embrace the fast-changing world and cater to the aspirations of customers, which are represented in the updated logo and lettering.
The campaign targets the passionate Indian car owners for whom cars are an integral part of their lives. It embodies the essence of Indian traditions and the aspirations of the new India, a segment characterised by ambitious individuals who love to explore. “Make every KM count” symbolises the adventurous spirit of Škoda cars and the Škoda family.
The “Let’s Explore” philosophy has been launched globally in over 50 markets, with a particular focus on India, which is a crucial market for Škoda. The campaign is designed to align with the modern Indian customer mindset and their evolving ambitions. It emphasises Škoda customers’ passion for exploration, whether it be discovering new places, encountering diverse cultures, or seeking thrilling adventures.
The campaign’s core message revolves around the notion that kilometers are not merely a measure of physical distance but also represent memories, experiences, and opportunities. “Let’s Explore” encourages the idea that the more we explore, the more knowledge and wisdom we gain.
Speaking on the new campaign, Petr Šolc, Brand Director, Škoda Auto India, said, “The automotive sphere in India and the world is going through a massive transformation. Our brand has always had human touch and customer orientation as an integral part of our DNA. This enables us to understand the ever-evolving needs and meet aspirations of our customers. ‘Make every KM count’ reflects this spirit of our cars and our customers who equate numbers in the odometers not as kilometres, but as clocking of journeys and experiences.”
Overall, the revamped brand philosophy and marketing campaign aim to resonate with a contemporary audience and highlight the importance of exploring the world around us, both for personal growth and enriching experiences.
