MUMBAI: SmartCoin Financials, a digital lending player has unveiled ‘Olyv’ as its new brand name under which all of its products across credit, and the newly launched credit health and digital gold savings will be offered to customers. The company said that during its seven year run as SmartCoin, it grew the user base to 20 million, serving over 19,000 pin codes in India and is scaling with a tech- and data-focused approach to simplifying credit.
The new Olyv identity aims to put the vision of serving the customers’ entire financial life-cycle at the forefront with a foray into a range of diversified offerings. The platform is leveraging an Artificial Intelligence and Machine Learning stack to bring personalised and contextual products that address crucial need gaps in the financial inclusion mission.
Under the new brand name and identity, the first official brand campaign #JahanSapneWahanOlyv has been launched for which the fintech startup roped in Naveen Kasturia of ‘TVF Aspirant’ fame as brand ambassador.
With Olyv, the start-up is working to unlock newer customer segments and strengthen engagement via products that touch upon diverse aspects of a financial journey while maintaining focus on deepening reach in tier-2+ cities.
The move aims to not only strengthens its quick credit offering with higher-ticket, enhanced products but also introduces Olyv Gold (Digital Gold Savings), Olyv Credit Health Check (Credit Score), and Olyv Protect (Insurance) for discerning customers.
Olyv added that it identifies itself as a tech- and data-first company and their latest addition to the portfolio indicates a deeper commitment to leveraging tech to premiumise product and platform experiences, and serve comprehensive financial needs.
Olyv co-founder, CEO Rohit Garg said “We started SmartCoin with a simple mission to democratize credit access for underbanked India. Over the years, we have honed the knowledge and expertise to serve India’s diverse and emerging financial needs, which we will be building on, going forward. Olyv and the comprehensive suite of offerings we have launched with it, takes forward our audacious ambitions to serve Indians in the areas of credit, savings, credit health, insurance, and much more.”
