Mumbai: SMFG India Credit, a financial services provider, has launched its latest brand film, spotlighting the transformative power of financial empowerment for small and medium-sized enterprises (SMEs). The film, presented in a lighthearted musical format infused with humor, captures the journey of a small retailer who, with the support of an SMFG India Credit Business Loan, overcomes financial barriers to expand his business and redefine his success.
At its heart, the film is a celebration of resilience, ambition, and new beginnings, reinforcing the company’s commitment to helping SMEs dream big, grow, and thrive.
Ajay Pareek, Chief Business Officer, SMFG India Credit, shared his thoughts on the initiative, “Small and medium enterprises (SMEs) contribute nearly 30% to India’s GDP and play a crucial role in employment generation. However, they often face challenges in accessing formal credit. This brand film underscores how SMFG India Credit Business Loans provide financial support to small retailers and offers attractive interest rates, minimum documentation and facility of easy repayment. We have a unique storytelling style i.e. musical poetry blended with humour as it plays a significant role in delivering the message to our target audience.”
Through accessible and flexible business loan solutions, SMFG India Credit continues to play a pivotal role in supporting entrepreneurial growth and India’s economic development. By making financial assistance more inclusive and simplified, the company strengthens its position as a trusted financial partner for businesses looking to scale new heights.
Credits:
Creative Agency – White Rivers Media
Production House – WRM Digital Studios
