New Delhi: Online marketplace major Snapdeal has roped in Bollywood actor Aamir Khan as its brand ambassador. The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates.
Snapdeal will launch Khan as its ambassador through an extensive campaign which will be launched on television and online.
The campaign has been planned by Leo Burnett, which has bagged a portion of e-commerce company’s creative account following a multi-agency pitch, which started in November last year. The account is worth Rs 100 crore, according to an executive aware of the development.
Aamir Khan is known to be selective about the brands that he endorses. In the past, he has been associated with brands like Coca Cola, Samsung, Godrej, Tata Sky and Titan watches. Leo Burnett declined to comment on the development.
Most e-commerce companies have been getting celebrities, especially actors, on board to endorse their brands. Yepme roped in Shah Rukh Khan recently. Myntra got on board Ranveer Singh. LimeRoad and Jabong have Neha Dhupia and Yami Gautam as their ambassadors, respectively.
Snapdeal has been working with FCB Ulka for the past three years and is believed to have retained the agency. The upcoming campaign planned by Leo Burnett will go live next week and will have Khan endorsing the campaign. Snapdeal’s campaign during Diwali had around 40 TV commercials and had more than 20 celebrities endorsing the brand. Personalities such as Alok Nath, Harsha Bhogle, Mandira Bedi and many others were a part of it.
Snapdeal is believed to be negotiating terms with Alibaba for a record funding round of Rs 6,200 crore. In October last year, it raised Rs 3,800 crore ($627 million) from Japan’s SoftBank, valuing the company at Rs 11,200 crore.
