MUMBAI: Snapdeal an e-commerce platform today announced the launch of its new brand campaign, ‘Nazar Atak Jaaye’.
Developed by Snapdeal’s in-house brand team, ‘Nazar Atak Jaaye’ takes a wildly humorous approach to bring alive just how attention-grabbing Snapdeal fashion can be. The film opens in a doctor’s clinic filled with patients whose necks are quite literally stuck at odd angles – providing a comedic metaphor for how Snapdeal’s dazzling fashion at super pocket friendly prices is causing people to stop and stare. The campaign look to deliver both high entertainment and strong brand recall. The point is – Snapdeal fashion makes heads turn!
The tone the company explains is rooted in the cultural fabric of Bharat. The campaign strikes a balance between aspiration and authenticity. The aim is to connect instantly with the platform’s young, digital-first audience. By celebrating fashion as a form of everyday self-expression, Snapdeal reaffirms its place as the go-to destination for those who want style that turns heads without burning a hole in their pocket.
The campaign celebates Bharat’s shoppers, who seek trendy fashion, good quality and the right sweet spot price to derive maximum value for money from their purchase.
With over thousands of new styles introduced every week, Snapdeal is focussing on powering a fashion revolution for Bharat’s shoppers.
Speaking on the launch, Achint Setia, CEO, Snapdeal, said: “Nazar atak jaaye campaign underscores Snapdeal’s endeavor to make the trendiest fashion available to India’s value-savvy fashion shoppers – at delightful prices. This campaign uses humor and rooted Indian music as two creative devices to aid in audience engagement and recall. We are very excited to bring our Bharat value shopping proposition come alive through this campaign.”
Snapdeal’s offerings are guided by the aspirations of Bharat’s buyers. Today, over 90% of its sales come from fashion and lifestyle categories, and more than 80% of orders are priced below Rs. 599, highlighting Snapdeal’s deep alignment with the everyday needs of its customers. The platform’s reach is rooted in Bharat, with more than 80% of the orders from outside metros, where shoppers are increasingly seeking a combination of style, quality, and affordability. This expanding base of value-conscious, trend-driven consumers is at the heart of Snapdeal’s growth story.
Behind this assortment is a thriving network of thousands of local and regional manufacturers, brands, and sellers explains the company. These partners understand the desires of their customers and form the building block of Snapdeal’s trend-led catalogue. By bringing these businesses into the digital mainstream, Snapdeal not only delivers on its customer promise but also unlocks opportunity and scale for India’s retail ecosystem.
The campaign is now live across Snapdeal’s digital platforms including YouTube, Instagram, Facebook, and LinkedIn, and marks a renewed commitment to being Bharat’s trusted fashion destination.
