Dubai: Sobha Realty, a global luxury real estate developer, has unveiled a new brand film spotlighting its ONE Sobha App — a carefully crafted digital platform designed to transform the experience of both existing and prospective homeowners.
Conceptualized by ANC Advertising and directed by acclaimed artist and photographer Tejal Patni, the brand film captures the spirit of artistry, precision, and human-centric innovation that lies at the heart of the app’s creation. Through cinematic storytelling and rich visuals, the film positions the ONE Sobha App not merely as a utility tool, but as a digital embodiment of Sobha Realty’s signature ‘Art of The Detail’ philosophy.
Speaking on the film and the app’s vision, Ashish Parakh, Group Chief Sales and Marketing Officer of Sobha Realty, said, “At Sobha Realty, we’ve always believed that true luxury is in the details. The ONE Sobha App is a natural evolution of our ‘Art of The Detail’ philosophy, offering a seamless and comprehensive tool that not only meets the functional needs of our customers, but enriches their overall lifestyle, thoughtfully covering all aspects of their journey. By optimising our digital channels, we renew our commitment to providing innovative solutions that can streamline our customers’ experience.”
Built to enhance the luxury living experience, the ONE Sobha App provides smart, secure, and intuitive features for existing homeowners and residents. These include amenity booking, guest access management, service requests, and more — all accessible in real-time and via a seamless interface. Designed to reduce friction in everyday property management, the app reflects Sobha’s goal of delivering excellence through technology.
For potential homebuyers and investors, the app acts as a comprehensive gateway to real-time inventory, project updates, and online payment capabilities. With multi-lingual support across 100+ languages, including English and Arabic, Sobha Realty ensures the app caters to its globally diverse clientele.
As the only fully backward integrated real estate developer in the region — with in-house control over design, construction, and delivery — Sobha Realty continues to set industry benchmarks for quality and innovation. The ONE Sobha App serves as a digital extension of this integrated approach, further reinforcing the brand’s position as a global pioneer in luxury real estate.
The new brand film is part of Sobha Realty’s larger strategy to elevate digital engagement and extend its philosophy of craftsmanship to the digital realm — where even an app becomes a canvas for luxury.
