Chennai: Social Beat, one of India’s fastest-growing independent digital marketing agencies, has bolstered its leadership team with the appointment of Harish Chandrasekaran as Chief Financial Officer (CFO) and Naveen Vadakkan as Vice President – Growth. The strategic hires are expected to fuel the company’s next phase of aggressive growth and global expansion.
The announcement comes on the back of Social Beat’s continued upward trajectory, marked by enhanced service offerings, stronger market presence, and the recent onboarding of Maanesh Vasudeo as Chief Business Officer last quarter. Together, these additions build a powerhouse leadership team poised to steer the company into its next growth chapter.
Sharing his vision for the role, Naveen Vadakkan said, “The opportunity at Social Beat is immense because the team doesn’t just sell services; they solve core business challenges. My role is to take that problem-solving ethos and scale it by opening up new enterprise channels and building powerful strategic alliances. I’m excited to connect with industry leaders, understand their vision, and demonstrate how a true digital partnership with Social Beat can be a significant catalyst for their growth.”
Naveen brings with him a proven track record of building enterprise partnerships and driving growth. He has previously led LS Digital’s South India expansion and has held leadership roles at FCB Kinnect, Ethinos, IndiBlogger, and Directi, strengthening his expertise as a growth leader in India’s digital marketing ecosystem.
Meanwhile, Harish Chandrasekaran, who joins as CFO in Chennai, emphasized Social Beat’s unique positioning in the digital ecosystem. “As a trusted, client-centric partner offering a contemporary suite of digital marketing products and services, Social Beat is well-positioned to drive brand visibility, fuel business growth, and create lasting value for its clients. I’m excited to join the team as it enters its next phase of profitable growth,” he said.
With more than a decade of financial leadership experience, Harish previously served in a senior role at DataTracks. His expertise spans audit, pricing, business finance, controllership, and management reporting. Over his career, he has been recognized for ensuring financial discipline, strengthening balance sheets, and creating strategic impact to enable sustained profitability.
Commenting on the appointments, Suneil Chawla, Co-Founder of Social Beat, said, “Every leadership appointment we make is a deliberate step towards fulfilling our core mission. Harish’s financial acumen and Naveen’s growth mastery are the catalysts we need as we continue our promise of ‘Leading with agility, we shape the future of media, creativity, and technology to drive business outcomes for brands.’ Their addition makes us stronger, faster, and better poised to deliver unparalleled results for our partners and clients worldwide.”
With these appointments, Social Beat further cements its leadership bench strength, aligning financial rigor and growth acceleration to scale its impact across India and global markets.
