Mumbai : Social Samosa, India’s leading news aggregator on social and digital media industry, has today announced the winners of its first edition of Best Social Media Brand Awards, via a Facebook Live stream event.
The first edition of the awards saw entries from more than 130 brands across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom.
The journey of creating this formidable benchmark for the social media industry involved a pragmatic analysis of the nominated brands’ engagement on key social media platforms using Unmetric, a rigorous evaluation across parameters from our distinguished Jury Members and Social Media Voting powered by Newsfeed to adjudge the brand’s popularity among social media savvy users.
Speaking on the success of the first edition of the Best Social Media Awards, Hitesh Rajwani, Head-Social Samosa said, “We are overwhelmed with the response we have received for or first edition of the awards. We thank all our participants and winners from the entire team at Social Samosa. We hope to scale to larger heights in our next edition.”
Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and MKTG Asia Pacific and Best Social Media Brand’s Jury Chair said, “It’s good to see that the deserving brands have emerged winners. The quality of their work was good and the jury had a tough time choosing the winners. I congratulate all those who participated and particularly congratulate the winners, who have reasons to be proud of their accomplishments.”
Carlton D’Silva, shared CEO & CCO, Hungama Digital Services commented, “I was so honored to be part of these awards as I truly believed there was no award out there that supported true Social Media greatness. I cannot think of a better entity rather than Social Samosa to come up with this differentiator. Judging these entries were fun. Digital Advertising being a part of our daily lives, most of the entries seemed very familiar to me but I was enlightened by the thinking behind most of the winning campaigns. I particularly liked the Ola and the Zomato Campaigns. I wish Social Samosa all the success in the future editions of the awards and congratulate them for this one.”
Lata Subramanian, Brand Curator, Author of A Dance with the Corporate Ton: Reflections of a Worker Ant said, “I congratulate the winners in this year’s BSMB awards. It was heartening to see the winning brands leveraging the power of social media, and that too, across industry categories. I hope that these brands serve as case studies to help other marketers understand the role social media can play in building brands.”
Social Samosa had partnered with Unmetric to power the Best Social Media Brands Index, Treize Communications for media outreach and Newsfeed SmartApps for online voting.
Social Samosa is India’s top content portal which conducts data analysis and leading social media events. Led by Hitesh Rajwani, it has received several awards and recognitions which include Blog of the Year at WAT Awards 2013; Recognized as one of Top 10 Startups from India at Web Summit 2013, Dublin; Top 5 Digital Startups at Indian Digital Media Awards, 2013 by Exchange4Media; Business Excellence and Innovative Best Practices Award by NDIM; India’s Best Digital Marketing Blog by Digital Marketing Awards – Mapplinks Academy.