Mumbai: SocialTweebs has announced a strategic partnership with AfterMath Ventures, a games and esports agency. The collaboration is designed to accelerate the growth of the gaming creator economy through a unique mix of precision targeting, performance-driven campaigns, and community-first storytelling.
The global gaming industry, valued at over USD 299 billion in 2024, is projected to surpass USD 600 billion by 2030, with India emerging as a high-growth market expected to more than double from USD 15.36 billion in 2024 to USD 35.59 billion by 2030. Unlike traditional influencer categories such as lifestyle or automotive, gaming creators operate within immersive, interactive ecosystems that drive deeper consumer engagement and long-term loyalty for brands.
Through this alliance, AfterMath Ventures will focus on building vibrant gaming communities and designing compelling gaming content and IPs, while SocialTweebs will contribute its expertise in influencer discovery, campaign execution, and advanced analytics. Together, the firms plan to deliver end-to-end solutions that merge creative storytelling with measurable performance.
Commenting on the partnership, Fauzan Abdul Rahim, Founder of SocialTweebs, said, “Gaming creators are unlike any other content segment, they command deeply invested, highly engaged audiences that brands can no longer afford to overlook. Our goal is to revolutionize the space by combining science with creativity, ensuring brands get maximum value from every campaign. We are excited about this partnership with AfterMath Ventures which allows us to combine our tech-driven influencer marketing expertise with their gaming-first creative strategies, offering brands an unmatched ability to connect authentically with this thriving community.”
Mansoor ‘Nabu’ Ahmed, Founder of AfterMath Ventures, added, “The gaming creator economy is redefining brand engagement, turning audiences into active communities. Partnering with SocialTweebs gives us the technology, insights, and reach to scale these connections meaningfully. We’re grateful for this collaboration and eager to see the impact we can create together.”
