Mumbai: Society Tea, a brand deeply rooted in excellence and tradition, has announced its partnership with Indian billiards champion Venkateswaran Subramanian (Raja) as he competes at the International Billiards & Snooker Federation (IBSF) Championship in Ireland from April 12 to 16, 2025. This collaboration is more than a sponsorship—it’s a testament to Society Tea’s commitment to supporting Indian talent on the global stage.
Raja, a distinguished name in Indian cue sports, has demonstrated unparalleled resilience and skill, rising from local circuits to representing India at the highest level. His journey is particularly inspiring as he competes against the world’s top able-bodied cueists despite facing multiple disabilities, redefining the essence of perseverance and dedication.
In a symbolic gesture of this partnership, Raja will sport the Society Tea logo on his waistcoat, embodying a shared vision of passion, trust, and excellence.
Chintan Shah, Director, Society Tea, expressed his excitement about the collaboration, stating, “Raja is more than just a champion in his sport—he is family. We have seen his journey up close, and supporting him as he represents India on the global stage is an absolute honor. At Society Tea, we believe in standing by our own, and Raja is a perfect example of that. We are proud to support him in this journey and look forward to celebrating his achievements at the IBSF Championship.”
Raja acknowledged the support from Society Tea, highlighting its significance in the world of cue sports, “India has secured an impressive 45 World Championships in the twin sports of Billiards and Snooker, showcasing its rich legacy of excellence. It is truly commendable that Society Tea is stepping forward to support and promote this magnificent sport, setting an example for corporate backing in the sporting arena.”
As Raja gears up to take on the world’s best, Society Tea stands by him—not just as a sponsor, but as a family, celebrating his passion, dedication, and relentless pursuit of success.
