Mumbai: Sodexo announced its partnership with food ordering and delivery platform, Swiggy. The partnership with Swiggy is aimed at enabling the 3 million daily users of Sodexo to use their Meal Cards to order food via the Swiggy app. With this, Sodexo consumers will enjoy the benefits of fast and timely food delivery. A special introductory discount of 20% can be availed when you use your Sodexo Meal Card for payment, until 31st January 2018.
Stephane Michelin, CEO Sodexo Benefits & Rewards Services India, said “Being the leader in employee benefits, we always look for opportunities to enhance the experience of our 3 million+ daily consumers in India. The Sodexo Meal Card works on a 100% tax compliant proprietary network and hence this partnership with Swiggy will give greater access to our consumers, especially the always-on millennials, to order food from the thousands of restaurants in their network using the Sodexo Meal Card.”
Talking about the partnership, Srivats TS, VP, Marketing, Swiggy quoted, “Swiggy has become an integral part of the consumer’s lives today. This is especially true with the growing working population and millennials who are always looking for convenient food ordering options that are both time-saving and hassle-free. This collaboration with Sodexo is in perfect alignment with what Swiggy strives to provide its users – superior value and the best food ordering experience.”
A large number of Sodexo’s consumers are millennials who constantly look for time-saving and hassle-free experiences and multiple choices, especially when it comes to food ordering at their workplace.During the last 6 months, Sodexo has partnered with lots of Indian startups like mSwipe, Innoviti, UrDoorStep, and Grofers to offer more choices to their consumers to purchase food items at retail stores/ online.Request for accepting Sodexo on the online platforms, has been a long-time ask from consumers. Considering the synergies between the two companies with regards to high service levels and customer focus, Swiggy is the first restaurant marketplace in India to accept Sodexo. Partnerships like these not only enhance the user experience for Sodexo’s 3 million daily consumers but also increase the digital acceptance of the Sodexo Meal Cards.
