• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, January 17, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Solving Content Moderation Requires Humans to Identify and Prevent Inhumanity, Something AI Can’t Do

by Editorial
December 31, 2020
in Featured, My Column
3 min read
Adam Singolda, Founder & CEO, Taboola
Share Share ShareShare

While we can find the term AI in every investor’s deck, or company ‘About Page’ on the web, it’s actually quite rare to witness real AI—it’s a very complicated thing to do. There is a world of difference between Machine Learning (ML), Deep Learning (DL), and Bullshit (BS).

Saying that even true AI can go wrong. Recently, there was a trend on TikTok where people used the phrase “I had pasta tonight,” not to talk about what they’d had for dinner, but as a code, word to signal a suicidal call for help.

It wasn’t TikTok’s fault that the algorithm didn’t catch the trend quickly enough to stop promoting these posts, because artificial intelligence (AI) requires ample historical data in order to work. In computer science, it’s referred to as “garbage in, garbage out.” This is why AI can beat humans in chess or Mahjong, but it would have never invented the game.

This was also something I discussed with Harvard’s Professor Steven Pinker last year when he referred to the “art of asking questions,” something that’s still reserved for humans. While AI will get better and better at computing things, it will never fall in love, or ask a question.

AI is really important, and as of now, it plays a big part in content moderation online. It decides what’s okay for us to see and what’s not okay, what‘s harmful, what’s hateful, what’s fake, what gets boosted, what goes “viral” and what gets buried. But as we’ve seen from the big tech platforms over the past years, or from the examples above, it has fundamental issues and even more than that, poses a fundamental question—is AI enough to moderate content, and to moderate ads? Or do we need humans?

Machines

AI is an incredible revolution, probably as big as the invention of electricity or the internet, and it will be a huge part of our lives, forever. But there are two important things to know about AI.

  1. AI only works when there are sufficient data to train the AI model. For example, AI failed to predict the spread and impact of COVID-19 because there was no existing data to model the scale of its actual impact effectively. Or when Face ID was first introduced as a way to unlock your iPhone, it didn’t account for people’s “morning face,” so the iPhone didn’t open. There was not enough data to suggest that people might look different in the morning when they wake up, versus the rest of the day.
  2. Some mistakes are too big to bear. As an example, if Alexa made a mistake, and suggested that I buy coffee beans I don’t really want to buy based on my behavior, it’s not a big deal. It’s annoying, but not a big deal. If YouTube tagged a video as a “pet video” thinking there were dogs in the video, but there wasn’t, it’s not a big deal. It’s annoying, but it’s not a big deal. I could go on. But if we do decide to use AI in more serious matters, like whether or not we should take the beginning of a virus spread seriously, or when it comes to topics related to democracy, depression, racism, or human rights, it begs a bigger question, is AI enough?

Humans

When it comes to serious matters, such as moderating content, we must also recognize the limitations of humans as well. People get fatigued, whereas a computer has endless stamina whether it’s reviewing 100 or 1,000 articles. People have a bias, they have good days and bad days, and so forth. If we are to consider a more human approach to moderating content, it’s important that those content review teams are incredibly diverse, and support.

When it came to finally realize that “eating pasta” was not about eating pasta, and that it was a codename for suicide, it was humans who caught it, or when COVID-19 happened, humans saw it spread, not machines, or when an image recognition AI labeled black people as Gorillas, it was humans who picked it up, not AI.

Humans + Machines

The future will be over-indexed by machines that help us to live a better life across so many daily interactions. But I’m convinced that in serious matters, there are human problems that require humans to solve them with AI in a supporting role.

After the Facebook boycott, I suggested that they hire 50,000 content reviewers in addition to AI, to manually review content side-by-side. I think it is important for every tech platform that has meaningful distribution, and to take responsibility for the content on its platform

The limitations of human review don’t outweigh the risks we’re taking without having it.

I vote for humans (with AI).

Authored Article by Adam Singolda, Founder & CEO, Taboola.

Tags: Adam SingoldaTaboola

Related Posts

Rani Rudhrama Devi
Featured

Star Maa to premiere magnum opus “Rani Rudhrama Devi” on 18th January

by Editorial
January 16, 2021
0

Hyderabad: Star Maa is set to air its new fiction show 'Rani Rudrama Devi' from 18th of January every Monday...

Read more
Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador
Featured

Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador

by Editorial
January 16, 2021
0

Mumbai: The makers of Indian Pro Music League have announced an addition to their already star-studded list of ambassadors with...

Read more
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021

Subscribe to Newsletters

Trending

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention
Exclusive

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

by Editorial
January 16, 2021
0

Mumbai: Former BARC CEO Partho Dasgupta was admitted to JJ Hospital last night after his blood pressure and sugar levels...

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

January 16, 2021
ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

January 16, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.