National: Sonata, a leading watch brand in India by Titan Company Ltd, is unveiling a fresh identity and product line targeting young urban professionals. The new Sonata features a modern design to attract and excite the youthful market, embodying a dynamic identity for today’s youth.
Industry estimates suggest India has around 260 Zillennial consumers earning between 3-4 lacs per year. Zillennials, a blend of young millennials and older Gen Z, are influential economic players with distinct aspirations and values. They challenge norms, reshape the future, and seek brands aligned with their purpose. Sonata has redesigned its image to cater to this dynamic group.
Speaking on the new journey of the brand, Prateek Gupta, Head of Brand, Sonata said, “We are thrilled to introduce a newly reimagined Sonata which truly embodies the spirit of today’s young dreamers. Our goal is to provide the young upstarts with timepieces that not only enhance their personal style but also serve as a symbol of their journey and accomplishments. We recognize the value they place on quality and style, and our new designs reflect this blend, offering sophisticated style without compromising on accessibility. By aligning with the aspirations and lifestyles of this dynamic demographic, Sonata continues to stand as a partner in their progress, celebrating every milestone and achievement along their journey”.
The new Sonata offers 42 modern designs starting at 1725/-, featuring vibrant colors and contemporary styling. Its refined details cater to diverse settings, from boardrooms to weekend outings. Look out for Sonata’s updated visual identity on billboards and digital platforms.
The new Sonata will be available across all Titan World stores, general trade & authorized dealers, major e-commerce portalsand on www.sonatawatches.in.
