Mumbai: Sony Entertainment Television has partnered with Yas Island Abu Dhabi for its flagship singing reality show, Indian Idol 15, marking an exciting fusion of music, travel, and entertainment. This collaboration takes brand integration to new heights, providing fresh engagement opportunities for viewers while delivering an immersive entertainment experience.
As part of the partnership, Indian Idol 15 host Aditya Narayan teased an exclusive Yas Island visit, leading up to the release of a special music video titled ‘It’s Time to Say Yas’ on 16th March 2025. The video, featuring contestants Mayuri Saha, Sneha Shankar, Chaitanya Devadhe, Biswarup Banerjee, Myscmme Bosu, Manasi Ghosh, Ritika Raj, Susvaram Anirudh, and Ragini Shinde, showcases their incredible musical talent while capturing the breathtaking attractions of Yas Island.
Adding an interactive twist, Sony Entertainment Television has launched a special social media contest where fans can identify four theme parks featured in the music video to win an all-expense-paid trip to Yas Island. To enter, participants must re-post the music video on their social media, tagging the four theme parks.
Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures Networks India (SPNI), commented, “We are thrilled to partner with Yas Island Abu Dhabi, an internationally renowned destination known for its extraordinary attractions and innovative entertainment experiences. Yas Island is the perfect partner for Indian Idol 15, as it brings together the worlds of television and immersive entertainment in an unprecedented way. Through this collaboration, the contestants will experience Yas Island’s iconic locations, which are showcased in the music video. By offering viewers a chance to win a trip to Yas Island, we are enhancing the show’s engagement and creating a deeper connection with our audience. This partnership not only enriches the viewing experience but also helps fulfil the business objectives of both brands.”
Sony Entertainment Television’s collaboration with Yas Island is a testament to its commitment to redefining entertainment through engaging and innovative content. The partnership seamlessly integrates travel and entertainment, offering audiences a unique way to experience world-class destinations while celebrating the incredible musical journey of Indian Idol 15 contestants.
Watch Indian Idol 15, every Saturday and Sunday at 8:30 PM, on Sony Entertainment Television.
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