Mumbai: Sony Entertainment Television continues to captivate audiences with its high-quality non-fiction programming, showcasing impressive growth in viewership during week 39, 2024. The network’s flagship shows, Kaun Banega Crorepati (KBC) and India’s Best Dancer (IBD), have recorded significant increases in average viewership, with KBC up by 11% and IBD by 23%, reinforcing their status as prime-time favorites.
In its 16th season, Kaun Banega Crorepati, hosted by the legendary Amitabh Bachchan, has kept viewers engaged as contestants faced the one-crore-rupee question. Ujjwal Prajapat exited with INR 50 Lakhs, while 22-year-old Chander Prakash, a UPSC aspirant from Jammu & Kashmir, emerged victorious, winning the coveted INR 1 Crore prize. The emotional depth provided by Bachchan, combined with the show’s high-stakes format, has drawn in viewers, with an impressive average watch time of 40.9 minutes.
Meanwhile, India’s Best Dancer has delivered a series of electrifying performances, featuring fan-favorites Dharmesh Yelande, Punit J Pathak, and Raghav Juyal. Their dynamic chemistry and engaging interactions have added a unique charm to the show, making it a must-watch for dance enthusiasts across the country.
Data Source: BARC HSM Urban 15+ (Week 39, 2024)
