New Delhi: Sony India has launched its latest brand campaign, ‘Think Wildlife, Think Sony’, aimed at encouraging a wider audience to explore wildlife photography and filmmaking. Building on the success of its earlier initiative ‘Think Weddings, Think Sony’ (TWTS), the new campaign positions Sony as a preferred imaging partner for wildlife enthusiasts and professionals alike, while making the genre more accessible to aspiring creators.
Rolled out across digital platforms, the campaign highlights how Sony’s digital imaging solutions empower creators to capture raw wildlife stories and turn fleeting moments into lasting memories. By focusing on storytelling rather than individual products, Sony aims to foster a creative community where wildlife imagery moves beyond personal galleries to reach wider audiences.
A key differentiator of the campaign is its distinctive sonic identity. Moving away from conventional background scores, ‘Think Wildlife, Think Sony’ introduces a bold, anthem-led approach designed to be memorable and participative. Conceived as a high-energy track, the TWTS anthem translates Sony’s storytelling philosophy into music, encouraging audiences to sing it, remix it and make it their own across social platforms.
Speaking about the campaign, Mukesh Srivastava, Head of Imaging Business, Sony India, said, “With Think Wildlife, Think Sony, we want people to feel the heartbeat of the wild. In the rush of our everyday lives, wildlife gives us space to breathe, a moment of calm, a sense of meditation. And when that split-second action unfolds in front of you, we want every enthusiast to feel ready, confident, and supported to capture it without a second thought. That’s the ecosystem Sony continues to build where passion meets purpose, and every enthusiast has the freedom to tell their story their way”
The campaign film showcases moments of wildlife observation and storytelling, capturing the curiosity, patience and learning that define the genre. Featuring Indian actress and wildlife enthusiast Malavika Mohanan, the film presents an immersive perspective on engaging with the natural world, encouraging viewers to see wildlife photography and filmmaking as an accessible and creative journey.
Currently live across Sony India’s digital and social media platforms including Instagram, Facebook, X (Twitter), LinkedIn, WhatsApp and YouTube, the campaign reinforces Sony’s repositioning as a long-term partner in creative journeys — supporting individuals as they move from curiosity to commitment, and from amateur exploration to confident storytelling.
