Wednesday, March 25, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Sony Pictures Networks Celebrates World Music Day with ‘The Dhun Project’ in association with India Vision Foundation

by MN4U Bureau
June 24, 2019
in Featured, Campaigns
Reading Time: 2 mins read
A A
Sony Pictures Networks Celebrates World Music Day with ‘The Dhun Project’ in association with India Vision Foundation
Share Share ShareShare

Mumbai : Sony Pictures Networks India together with India Vision Foundation celebrated World Music Day with the release of a heart warming video of The Dhun Project.

The Dhun Project has facilitated the opening of music training centers across five large prisons in North India. The initiative uses the powerful medium of music (vocal and instrumental) to assist in rehabilitation of prison inmates, thus preparing them for reintegrating into society post their prison term. ‘The Dhun Project’ has now touched the lives of close to 250 inmates at five training centres in UP and Haryana prisons.

Since the project’s initiation in 2018 with the launch of their first music training center at the Bhondsi Jail in Gurugram, Haryana, four more training centres have been set up at Rothak and Ambala prisons in Haryana, and Dasna and Kasna prisons in Uttar Pradesh.

Furthermore, special trainers (vocal and instrumental) have been appointed who visit the music centres on a regular basis to train the prison inmates. The training centres are well equipped with instruments such as drum set, pad, tabla, dholak, harmonium, guitar and electric keyboards. So far, 116 inmates have been trained in vocal, 105 in instrumental and 23 inmates trained in both vocal and instrumental music.

Apart from being a source of cheer and entertainment, the training equips inmates with a potential source of livelihood.

Rajkumar Bidawatka, Head CSR, Sony Pictures Networks India (SPN) said : “We at Sony Pictures Networks India are always striving towards building a better society. I am pleased that we are able to drive social change at prisons across North India in collaboration with India Vision Foundation. The Dhun Project is a wonderful showcase of how music can transform lives. Through our initiatives, we hope to encourage positive change and give life to our vision of Ek India Happywala.”

Please find below a video link, which explains the initiative along with testimonials from all stakeholders involved towards achieving the goal.

Tags: Rajkumar BidawatkaSony Pictures Networks IndiaThe Dhun Project

RECENT POSTS

Sanspareils Greenlands launches ‘Ready Is Overrated’ campaign with Adarsh Gourav to strengthen performance-led positioning
Campaigns

Sanspareils Greenlands launches ‘Ready Is Overrated’ campaign with Adarsh Gourav to strengthen performance-led positioning

March 24, 2026
0

New Delhi: Sanspareils Greenlands (SG) has unveiled its latest campaign, ‘Ready Is Overrated’, as it sharpens its focus on performance-led...

Read moreDetails
Cleartrip launches ‘Chidhiya Udd’ campaign to drive #NationOnVacation summer sale
Campaigns

Cleartrip launches ‘Chidhiya Udd’ campaign to drive #NationOnVacation summer sale

March 24, 2026
0

Mumbai: Cleartrip, a Flipkart group firm, has unveiled its latest campaign for the fourth edition of its flagship summer sale,...

Read moreDetails
Polycab India expands brand play into fans category with new campaign
Campaigns

Polycab India expands brand play into fans category with new campaign

March 24, 2026
0

Mumbai: Polycab India Limited has launched a new brand campaign to strengthen its presence in the fans segment, extending its...

Read moreDetails
Parle Krackjack rolls out a gag-style campaign featuring Kiku Sharda and Krushna Abhishek
Campaigns

Parle Krackjack rolls out a gag-style campaign featuring Kiku Sharda and Krushna Abhishek

March 24, 2026
0

Mumbai: Parle Products has launched a new high-energy, humour-led campaign for its flagship brand Parle Krackjack, spotlighting the product’s signature...

Read moreDetails
Škoda Auto India and BBH India launch ‘Easy to Love’ campaign for new Škoda Kushaq
Campaigns

Škoda Auto India and BBH India launch ‘Easy to Love’ campaign for new Škoda Kushaq

March 24, 2026
0

Mumbai: Škoda Auto India, in partnership with BBH India, has unveiled its latest integrated campaign, ‘Easy to Love’, to promote...

Read moreDetails
Navin’s launches ‘This is It’ Campaign to spotlight ready-to-move-in homes at Starwood Towers 3.0
Campaigns

Navin’s launches ‘This is It’ Campaign to spotlight ready-to-move-in homes at Starwood Towers 3.0

March 24, 2026
0

Chennai: Navin’s, one of Chennai’s leading real estate developers, has rolled out its latest 360-degree advertising campaign, “This is it”,...

Read moreDetails

LATEST NEWS

Zee Business Announces the Return of Wealth Creation Week to Guide Investors Amid Global Market Volatility

Zee Business Announces the Return of Wealth Creation Week to Guide Investors Amid Global Market Volatility

March 25, 2026
Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India

Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India

March 25, 2026

ANALYSIS

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report
Analysis

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report

March 23, 2026
0

Mumbai: WPP Media has released the 13th edition of its flagship report, Sporting Nation: Building a Legacy, highlighting a landmark...

PEOPLE

New Relic appoints Wendi Sturgis to its Board of Directors
People

New Relic appoints Wendi Sturgis to its Board of Directors

March 25, 2026
0

Delhi: New Relic, the Intelligent Observability company, today announced the appointment of Wendi Sturgis to its Board of Directors. Sturgis...

MARKETING

Swastik Wellbeing appoints Akhil Taneja as General Manager
Marketing

Swastik Wellbeing appoints Akhil Taneja as General Manager

March 25, 2026
0

Mumbai: Swastik Wellbeing has announced the appointment of Akhil Taneja as General Manager, in a move aimed at strengthening its...

Subscribe to Newsletters

ADVERTISING

Sumit Kohli joins dentsu as Head of Investment – APAC
Advertising

Sumit Kohli joins dentsu as Head of Investment – APAC

March 24, 2026
0

Mumbai: Sumit Kohli has joined dentsu as Head of Investment - APAC. He joins the network after a decade-long tenure...

PRINT

Press Emblem Campaign raises concern over sealing of UNI office in Delhi
Print

Press Emblem Campaign raises concern over sealing of UNI office in Delhi

March 23, 2026
0

Delhi: Press Emblem Campaign (PEC) has expressed concern over the sealing of the office of United News of India (UNI)...

AUTHOR'S CORNER

How new-age agencies are engineering luxury for brands, not only inheriting it
Authors Corner

How new-age agencies are engineering luxury for brands, not only inheriting it

March 25, 2026
0

There was a time when luxury didn’t need explaining. It arrived with history, European ateliers, generational craftsmanship, heritage buildings, and...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

New Relic appoints Wendi Sturgis to its Board of Directors

New Relic appoints Wendi Sturgis to its Board of Directors

March 25, 2026
Zee Business Announces the Return of Wealth Creation Week to Guide Investors Amid Global Market Volatility

Zee Business Announces the Return of Wealth Creation Week to Guide Investors Amid Global Market Volatility

March 25, 2026
Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India

Zeno Group named Strategic Communications agency of Record for Redseer Strategy Consultants in India

March 25, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.