Friday, February 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Sony Pictures Networks Celebrates World Music Day with ‘The Dhun Project’ in association with India Vision Foundation

by MN4U Bureau
June 24, 2019
in Featured, Campaigns
Reading Time: 2 mins read
A A
Sony Pictures Networks Celebrates World Music Day with ‘The Dhun Project’ in association with India Vision Foundation
Share Share ShareShare

Mumbai : Sony Pictures Networks India together with India Vision Foundation celebrated World Music Day with the release of a heart warming video of The Dhun Project.

The Dhun Project has facilitated the opening of music training centers across five large prisons in North India. The initiative uses the powerful medium of music (vocal and instrumental) to assist in rehabilitation of prison inmates, thus preparing them for reintegrating into society post their prison term. ‘The Dhun Project’ has now touched the lives of close to 250 inmates at five training centres in UP and Haryana prisons.

Since the project’s initiation in 2018 with the launch of their first music training center at the Bhondsi Jail in Gurugram, Haryana, four more training centres have been set up at Rothak and Ambala prisons in Haryana, and Dasna and Kasna prisons in Uttar Pradesh.

Furthermore, special trainers (vocal and instrumental) have been appointed who visit the music centres on a regular basis to train the prison inmates. The training centres are well equipped with instruments such as drum set, pad, tabla, dholak, harmonium, guitar and electric keyboards. So far, 116 inmates have been trained in vocal, 105 in instrumental and 23 inmates trained in both vocal and instrumental music.

Apart from being a source of cheer and entertainment, the training equips inmates with a potential source of livelihood.

Rajkumar Bidawatka, Head CSR, Sony Pictures Networks India (SPN) said : “We at Sony Pictures Networks India are always striving towards building a better society. I am pleased that we are able to drive social change at prisons across North India in collaboration with India Vision Foundation. The Dhun Project is a wonderful showcase of how music can transform lives. Through our initiatives, we hope to encourage positive change and give life to our vision of Ek India Happywala.”

Please find below a video link, which explains the initiative along with testimonials from all stakeholders involved towards achieving the goal.

Tags: Rajkumar BidawatkaSony Pictures Networks IndiaThe Dhun Project

RECENT POSTS

Dove India launches limited-edition Bridgerton-inspired collection with Netflix
Campaigns

Dove India launches limited-edition Bridgerton-inspired collection with Netflix

February 6, 2026
0

Mumbai: Dove has partnered with global pop-culture phenomenon Bridgerton, from Netflix and Shondaland, to introduce a limited-edition beauty collection in...

Read moreDetails
Zouk launches Valentine’s Day Campaign rooted in everyday moments of love
Campaigns

Zouk launches Valentine’s Day Campaign rooted in everyday moments of love

February 5, 2026
0

Mumbai: Zouk, the proudly Indian and cruelty-free lifestyle brand, has unveiled a new Valentine’s Day campaign that transforms an everyday...

Read moreDetails
Nike takes to Mumbai streets with ‘Born to Beat the Odds’ campaign celebrating self-belief among Indian athletes
Campaigns

Nike takes to Mumbai streets with ‘Born to Beat the Odds’ campaign celebrating self-belief among Indian athletes

February 5, 2026
0

Mumbai: As the Men’s T20 Cricket World Championships approach on home soil, Nike has unveiled ‘Born to Beat the Odds’,...

Read moreDetails
FactSet unveils “Fluent in Finance” campaign to champion purpose-built AI for financial professionals
Campaigns

FactSet unveils “Fluent in Finance” campaign to champion purpose-built AI for financial professionals

February 5, 2026
0

New York: FactSet, a global leader in financial intelligence and enterprise data solutions, has unveiled “Fluent in Finance,” a new...

Read moreDetails
Ray-Ethnic’s ‘Portraits of Purpose’ campaign celebrates womanhood in its truest form women who define their own path
Campaigns

Ray-Ethnic’s ‘Portraits of Purpose’ campaign celebrates womanhood in its truest form women who define their own path

February 4, 2026
0

Mumbai: Womanhood is not a story, it is a collection of journeys shaped by courage, choice, and conviction. It lives...

Read moreDetails
Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković
Campaigns

Insight Cosmetics strengthens its toxic-free promise with a new campaign featuring Nataša Stanković

February 4, 2026
0

MUMBAI: Insight Cosmetics, a homegrown beauty brand has launched a new campaign aimed at reshaping beauty standards by placing product...

Read moreDetails

LATEST NEWS

Jagran New Media Expands Affiliate Program with Launch of JagranReviews.com

Jagran New Media Expands Affiliate Program with Launch of JagranReviews.com

February 6, 2026
JioStar announces biggest-ever talent line-up for ICC Men’s T20 World Cup 2026

JioStar announces biggest-ever talent line-up for ICC Men’s T20 World Cup 2026

February 6, 2026

ANALYSIS

D2C brands are no longer just selling sweets but shipping identity, aspiration and a taste if home: GoKwik report
Analysis

June EOSS, Sunday Peaks and Black Friday to define India’s 2026 shopping cycle: GoKwik’s D2C calendar

February 6, 2026
0

MUMBAI: ecommerce enabler GoKwik has launched of its 2026 D2C Calendar, a structured view of how shopping behaviour is evolving...

PEOPLE

Kärcher India names Puneet Sharma as Managing Director – Alfred Kärcher India Network (AKIN)
People

Kärcher India names Puneet Sharma as Managing Director – Alfred Kärcher India Network (AKIN)

February 6, 2026
0

New Delhi: Kärcher India, a global leader in cleaning technology and solutions, has announced the appointment of Mr Puneet Sharma...

MARKETING

Marico to make strategic investment in functional wellness brand Cosmix
Marketing

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026
0

Mumbai: Marico Limited has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, the parent company...

Subscribe to Newsletters

ADVERTISING

Indian Creative Leaders join Global Jury Panels at The One Club for Creativity 2026
Advertising

Indian Creative Leaders join Global Jury Panels at The One Club for Creativity 2026

February 6, 2026
0

Mumbai: India’s creative leadership is once again in the global spotlight as top industry professionals from the country join the...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

Creators who think will outlast creators who entertain: A pattern-based view of the creator economy
Authors Corner

Creators who think will outlast creators who entertain: A pattern-based view of the creator economy

February 6, 2026
0

There is an increasingly popular belief that creators who think will outlast creators who entertain. On the surface, the claim...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Films released in May 2025 grossed Rs. 1,136 Crores at the domestic box office; Hollywood rebounds: Ormax

‘Ikkis’ surpasses Ormax day-one forecast, Industry points to corporate booking boost

February 6, 2026
Jagran New Media Expands Affiliate Program with Launch of JagranReviews.com

Jagran New Media Expands Affiliate Program with Launch of JagranReviews.com

February 6, 2026
JioStar announces biggest-ever talent line-up for ICC Men’s T20 World Cup 2026

JioStar announces biggest-ever talent line-up for ICC Men’s T20 World Cup 2026

February 6, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.