Mumbai: Sony Pictures Networks India has realigned its leadership structure as it pivots towards a more integrated linear-and-digital operating model, aimed at delivering seamless consumer experiences and stronger monetisation outcomes.
Under the new framework, Ajay Bhalwankar will lead a diversified content cluster that includes Sony SAB, the Movies portfolio, Free-to-Air (FTA) channels, and Infotainment networks. His role encompasses full-spectrum ownership across content planning, programming strategy, marketing and on-air promotions for both television and digital platforms.
Bhalwankar’s expanded remit brings together some of SPNI’s most scalable and advertiser-friendly genres, ranging from family entertainment and films to factual programming. The move is aimed at unlocking cross-portfolio synergies while ensuring consistent brand and content experiences across platforms.
The leadership reset underscores SPNI’s intent to consolidate creative and operational accountability, enabling sharper focus on audience relevance and sustainable growth across genres.
