Pro Panja League in partnership with Sony Sports Network has launched a campaign themed #LagaPanja to promote arm wrestling, which the campaign bills as ‘Bharat Ka Khel’.
The campaign films have been created by Pro Panja co-founders Parvin Dabas and Preeti Jhangiani.
Dabas, said, “Panja is the only combat sport that can work for the masses in India as it is both family friendly and entertaining. It is also sponsor friendly because it does not require hefty spending on infrastructure. All you need is a table. The audience is already familiar with the sport and hence, they will not only get to view professional armwrestling for the first time, but will also be able to issue #LagaPanja challenges at home, schools or offices and directly engage with the sport.”
The Pro Panja League will be hosted at the IGI Stadium in New Delhi between July 28 and August 13, 2023. Six teams of 30 players each will compete across 10 weight divisions comprising of men’s, women’s and physically challenged categories.
The first two teams – Mumbai Muscle owned by Punit Balan, and Kiraak Hyderabad owned by Gautam Reddy – have already been announced.
To develop the market before the inaugural season, Pro Panga League hosted several promotional shows and ranking tournaments across India. With shows at Gwalior Fort, Gateway of India, Mumbai, and Majestic Pride Casino Boat in Goa, Pro Panja League has already garnered over 250 million social media views, claim organisers.
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