Mumbai : Less than two weeks to Christmas and Sony Pictures Sports Networks (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico. On December 23, El Clasico, LaLiga’s biggest derby played between rivals Real Madrid and Barcelona at the legendary Santiago Bernabeu stadium, will be telecast live and exclusive on SONY TEN 1 and SONY TEN 2 channels at 4:30 PM.
SPSN has designed and launched the ‘Christmas comes Early’ promotional campaign that delivers the message that the biggest game in football, for the first time ever, will be telecast at 4:30 PM India time. The on-air campaign comprises two 30 second films that amplify the essence of El Clasico being telecast at a suitable India viewing time for football fans. And since the match takes place just two days before Christmas, the films showcase young children making a wish to Santa Claus to make El Clasico happen earlier as their creative vehicle.
FILM 1: PEMYANG’S WISH
Pemyang, a small girl in Shillong makes a wish to Santa to make the El Clasico derby happen early during her playtime, so she is able to watch her favourite player Messi, play against Ronaldo. Santa, in return, grants her wish saying that, “Christmas comes early this year, Real Madrid vs Barcelona, the greatest football match on Earth, El Clasico, will happen on Saturday, December 23, 4:30 PM, Live & Exclusive on SONY TEN 1, SONY TEN 2 & SonyLIV App.” https://www.facebook.com/SPNSportsIndia/videos/1574078529344260/
FILM 2: JOJO V/S PINGU
Two friends – JoJo and Pingu, who live in different apartments in the same building, make a wish to Santa to make the El Clasico match happen early so they are able to watch the match together and see their favourite superstars Ronaldo & Messi, respectively, play against each other. Santa, in return, grants their wish saying that, “Christmas comes early this year, Real Madrid vs Barcelona, the greatest football match on Earth, El Clasico, will happen on Saturday, December 23, 4:30 PM, Live & Exclusive on SONY TEN 1, SONY TEN 2 & SonyLIV App.” https://www.facebook.com/SPNSportsIndia/videos/1573393852746061/
Mr. Rajesh Kaul, President, Sports and Distribution Business, Sony Pictures Networks India said, “For the first time, our network will telecast the biggest football game of the season between two of the most followed clubs, Real Madrid and Barcelona at primetime that further promises to add to the growth of LaLiga in India. The Lionel Messi vs Cristiano Ronaldo battle is one of the fiercest rivalry in modern
As an extension to the on-air campaign, SPSN is launching a digital campaign with #ElClacisoIST. The campaign will see Santa engaging football enthusiasts through various digital contests on SPSN’s official football twitter handle @SPN_Football as well as their Facebook page https://www.facebook.com/SPNSportsIndia/. day sports and last season of, the El Clasico was seen by over four million viewers making it the highest watched international club football game.”
Film Credits:
Agency: Indigenous Brands
Creative Director: Promit Moulik
