Mumbai: Sources Unlimited, a provider of interior solutions, has announced its new identity. Crafted by Stratedgy, a brand strategy and design studio, this new identity coinciding with its 20th anniversary this year. With this new identity, Sources Unlimited embarks on a new chapter to continue its legacy of creating spaces.
Sources Unlimited said that it has been looking to define the essence of sophisticated living since 2004. Founded by Falgun Shroff, the brand aims to connect European craftsmanship with Indian clientele’s refined tastes. Their curated collections – featuring furniture, lighting, and accessories – embody unparalleled craftsmanship and innovation. With a presence across India and over 1,000 projects delivered, their customers are those seeking a touch of global design in their homes.
The new identity was developed through a collaboration with Stratedgy. Stratedgy designed a multi-faceted identity system that features various elements that unify in a sculptural form. The colour palette utilises muted tones to reflect the luxurious nature of the brand’s offerings, and with the interplay of light and shadow, the new identity looks to be a representation of Sources Unlimited’s new ethos.
Krupa Kapadia, creative director Stratedgy said, “We aimed to create a brand identity that would celebrate the legacy of Sources Unlimited and set the stage for continued growth and success. The revitalization and new design systems align the visual identity with their exceptional stature in the luxury interior solutions industry.”
Sources Unlimited curates designs and claims to have a portfolio of over 500 brands including Fendi Home, Karl Lagerfeld, Loro Piana, and more, . Their showrooms in Mumbai, Delhi, and Bengaluru look to serve as inspiration galleries.
