Mumbai: Dentsu has emerged as the supreme leader at the Spikes Asia Festival of Creativity 2021. While the global advertising conglomerate has been crowned ‘Network of the Year’, Dentsu Webchutney, with 16 metals in its kitty, has been named the ‘Country Agency of the Year’ for India. The agency has won 3 Gold, 3 Silver and 10 Bronze for its path breaking campaigns – ‘8-Bit Journo’ for Vice Media and the ‘World’s Most Reported Trailer’ for Thappad – to bag the coveted title.
Taproot Dentsu and Dentsu Impact too have charted a robust pathway for the network at Spikes Asia 2021 with modern creativity. While Taproot Dentsu has brought home a Gold and a Silver for its iconic Pooja Didi campaign for Facebook, Dentsu Impact has won 3 Bronze for its unforgettable Chotu campaign for My Choices Foundation.
Speaking on the wins, Anand Bhadkamkar, CEO India, dentsu said, “To convert 31 shortlists to 21 wins is outstanding brilliance. These wins have not only set a new benchmark for us but also signals the beginning of a new legacy for dentsu in India and across the globe. After a very difficult 2020, these wins not only bring us tremendous hope but also stand tall as a testimony to our potential and headway for creating meaningful progress – for ourselves and for our clients.”