Mumbai: Spikes Asia, APAC’s premier award for creativity and marketing effectiveness, has announced its Jury line-up for 2026, showcasing industry leaders who will set benchmarks for creative excellence across the region. This year also marks the highest representation from Central Asia, with jurors from Kazakhstan and Uzbekistan, following Kazakhstan’s first-ever Grands Prix wins at the 2025 awards for Media and Music Spikes.
Brands making their debut in the jury include Boost Holdings, FairPrice Group, Godrej Consumer Products, Hyundai, LEGO, OPPO, and Samsung.
Melanie Speet, Director, Spikes Asia, said, “The Jury is at the heart of Spikes Asia. Each Juror brings unparalleled expertise and a deep understanding of creativity’s role in driving business growth. Their insights will ensure that the work celebrated truly reflects the best of APAC’s creative industry.”
Simon Cook, CEO, LIONS, added, “This year’s Jury line-up demonstrates the crucial role creativity plays in delivering measurable business impact. By recognising work that drives growth, engagement and brand value, Spikes Asia continues to highlight how innovative ideas translate into real results for businesses across APAC. We’re excited to see the work they will champion and the conversations they will inspire.”
The Spikes Asia 2026 Juries have been named as:
Audio & Radio, Film, Print & Publishing
Reed Collins | Chief Creative Officer, Ogilvy, APAC
Ajay Thrivikraman | Chief Creative Officer, Publicis Groupe, South East Asia
Matty Burton | Chief Creative Officer, Omnicom, Oceania
Nurlan Satarov | Creative Director, Cheil Worldwide, Kazakhstan
Pathida Akkarajindanon | Executive Creative Director, Wolf BKK, Thailand
Ruchi Sharma | Founder and Chief Creative Officer, HumanSense, Sri Lanka
Sehee Kim | Creative Director, Innocean, South Korea
Teeny Gonzales, CEO and Chief Creative Officer, SEVEN A.D., the Philippines
Brand Experience & Activation, Creative Commerce
Lisa Fedyszyn | Chief Creative Officer, Special, Aotearoa New Zealand
Ben Sun Erhei | CEO and Chief Creative Officer, Havas Creative China, Mainland China
Farrukh Sharif | Creative Director, Synthesis Advertising Agency, Uzbekistan
Jumi Kim | Head of Brand Experience Sub-Division, VP, Hyundai Motor Company, Global
Mandie Van der Merwe | Chief Creative Officer, Saatchi & Saatchi, Australia
Nopharit Dusadeedumkoeng | Chief Creative Officer, TBWA\Juice Bangkok, Thailand
Shinichi Kobayashi | Executive Creative Director and Creative Innovation Officer, ADK MS Inc., Japan
Creative B2B
Wendy Walker | VP and Chief Marketing Officer, Salesforce, ASEAN
Ant Melder | Creative Partner, Cocogun, Australia
Ashish Khazanchi | Managing Partner, Enormous Brands, India
Carolyn Devanayagam | Head of Weber Advisory APAC and Managing Director, Singapore, Weber Shandwick, APAC and Singapore
Ganzorig Vanchig | Founding Chairperson, Bat Solution Partners, Mongolia
Pearlyn Chiam | Creative Experience Director, Transmission Agency, Singapore
Creative Data, Innovation
Maurice Riley | Chief Data Officer, Publicis Groupe, ANZ
Alvin Neo | Chief Customer & Marketing Officer, FairPrice Group, Singapore
Diana Boo | Chief Marketing Officer, Boost Holdings Sdn Bhd, Malaysia and South East Asia
Gurbaksh Singh | Chief Creative Officer and Chief Innovation Officer, Dentsu Creative, India
Mark Brenndorfer | Creative Director, VML, Mainland China
Marta Caseny Rius | Group Creative Director, R/GA, APAC
Tennille Barnes | Head of Creative Tech & Innovation, Colenso BBDO, Aotearoa New Zealand
Creative Effectiveness, Creative Strategy
Shilpa Sinha | Chief Strategy Officer, McCann Worldgroup, APAC
Anirban Roy | Chief Strategy Officer, Leo, India
Hannah McHard | Head of Effectiveness, BMF, Australia
Munas Van Boonstra | Managing Director, Monks, South East Asia
Taewon Kim | CEO, INNORED, South Korea
Truong Le | Marketing Director, Samsung Electronics, Vietnam
Yabin He | Chief Growth Officer, McDonald’s China, Mainland China
Design, Industry Craft
Atiya Zaidi | CEO and Chief Creative Officer, BBDO, Pakistan
Ashwini Deshpande | Co-Founder and Director, Elephant Design, India
Bianca Mente | Design Director, Design Bridge and Partners, Singapore
Biboy Royong, Executive Creative Director, Dentsu Creative, the Philippines
Joseph Lau | Global Head of Creative and Design, OPPO, Global
Kevin Wilson | Creative Director, Nani Creative, Australia
Leila Kaimoldanova | Founder, BrandForma, Kazakhstan
Digital Craft, Social & Creator
Barbara Humphries | Chief Creative Officer, Droga5 ANZ, part of Accenture Song, ANZ
Alan Leong | Content Solution Lead SEA, TikTok, South East Asia
Deepika Baghel | Senior Creative Director, Kinnect, India
Jao Bautista | Executive Creative Director, Propel Manila, the Philippines
Jennifer Tse | Social Media Director, Havas, Hong Kong SAR
Kazuki Tsuburaki | Managing Director and Executive Creative Director, Dentsu Digital, Japan
Rafael Imamniyazov | Creative Group Head, GForce Grey, Kazakhstan
Sorada Sonprasit | CEO, Publicis Groupe, Thailand
Direct, Outdoor
Anupama Ramaswamy | Managing Director and Chief Creative Officer, Havas Creative, India
Iska Hashim | Executive Creative Director, Leo, Malaysia
Jayel Ladioray | VP, Head of Consumer Communications & Experience, Nestlé, the Philippines
Mo Chen | Executive Creative Director, TBWA\Shanghai, Mainland China
Mohammad Akrum Hossain | Chief Creative Officer, POP5, Bangladesh
Renata Muratova | Independent Creative Director, Kazakhstan
Richard Williams | Group Executive Creative Director, VML, Australia
Sayaka Arimoto | Creative Director and Copywriter, Dentsu Inc., Japan
Entertainment, Gaming, Music
Britney Pai | Head of Entertainment, dentsu, Greater North Asia
Corey Chalmers | Chief Creative Officer, YoungShand, Aotearoa New Zealand
Giant Kung | Chief Creative Officer and Writer, Ogilvy, Taiwan
Mariya Mun | CEO, NOTO Agency, Kazakhstan
Prachi Narayan | Managing Partner, Havas Play, India
Primus Nair | Creative Director, Our LEGO Agency, APAC
Ryota Haraguchi | Creative Director, TBWA\HAKUHODO, Japan
Film Craft
Wuthisak Anarnkaporn | Film Director and Founder, Factory01, Thailand
Abhinav Pratiman | Film Director, Early Man Film, India
Ben Dailey | Managing Director and Executive Producer, The Sweetshop, Aotearoa New Zealand
Jacqueline Wu | President of Operation, McCann Worldgroup China and CEO of Craft China, Omnicom Production, Mainland China
Joanne De Rozario | Managing Director, Prodigious, South East Asia
Rani Rauf | Director, Executive Producer, Hidra Production, Indonesia
Rick Sakurai | Creative and Managing Director, MassiveMusic Tokyo, APAC
Healthcare
Rohini Miglani | Former VP at P&G, Asia, Middle East, Africa and India
Brian Ng | Chief Experience Officer, Publicis China and Head of Strategy, Publicis Health China, Hong Kong SAR and Mainland China
Catherine Huang | Director, Public Affairs, Gilead Sciences, Taiwan
Jini Mathai | Regional Business Head, Havas Health Network, South East Asia
Puneet Kapoor | Chief Creative Officer, South region, Ogilvy, India
Sharon Howard-Butler | Creative Partner, Omnicom Health, Australia
Shoji Taniguchi | Executive Creative Director, Dentsu Digital, Japan
Media
Josh Gallagher | Chief Strategy & Growth Officer, WPP Media, APMEA
Ahmed Kapadia | Chairman and CEO, Synergy Group, Pakistan
Harsh Deep Chhabra | Global Media Lead, Godrej Consumer Products Limited, Global
Huong Ta | Personal Care Lead and Media Director, Unilever, Vietnam
Miki Lee | Managing Director, Starcom, Taiwan
Sarah Louzioui | CEO, Havas, Cambodia
Sian Whitnall | CEO, OMD, Australia
PR
Tomoko Tagami | Founder and CEO, Synasia, Japan
Daniel Ko | Executive Creative Director, Edelman, Singapore
Deepshikha Dharmaraj | CEO, Burson Group, India
Elizabeth Bae | Managing Director, Weber Shandwick, South Korea
Jon Austin | Co-Founder and Chief Creative Officer, Supermassive, Australia
Mihi Blake | Founder and Managing Director, Māia, Aotearoa New Zealand
Sisca Margaretta | SVP, Corporate Communications, Visa, APAC
Entries for Spikes Asia 2026 are open until Thursday, 29 January 2026. Further details on the awards are available at www.spikes.asia
