Mumbai: Spikes Asia, APAC’s most prestigious Award for creativity and marketing effectiveness, has unveiled the shortlists for its 2025 Awards. From an initial 2,759 entries across 20 markets, 613 pieces of work have made it to the final stage, competing for APAC’s most coveted creative communications accolade. Australia and India lead the shortlists, followed by Japan.
The winners will be announced at the Spikes Asia Awards Ceremony on 24 April at Swissôtel The Stamford Singapore. The event will also honor Samsung Electronics as the 2025 Advertiser of the Year.
Speaking about the shortlists, Mandy Neo, Director, Spikes Asia, said: “This year’s shortlists represent the outstanding creativity and marketing effectiveness across APAC. The quality and breadth of work submitted reflect the evolving landscape of branded communications, showcasing fresh perspectives and powerful storytelling. We congratulate all the shortlisted entrants and look forward to celebrating the winners at the Awards Ceremony in April.”
Marian Brannelly, Global Director of Awards, LIONS, added: “Creativity continues to be a driving force for innovation and impact across APAC. The Spikes Asia Awards set the benchmark for excellence, and this year’s shortlist reflects the ingenuity, cultural resonance, and world-class craft shaping the industry. It’s inspiring to see how brands and agencies across the region are pushing creative boundaries to drive meaningful change. We look forward to unveiling the winners and celebrating their achievements next month.”
The full list of shortlisted entries is available at www.lovethework.com/work-awards/awards/spikes-asia.
