Delhi: Havas Media India, the media agency of Havas Media Network India, has been appointed as the Media Agency on Record (AOR) for Modenik Lifestyle Pvt. Ltd., one of India’s leading essential wear companies. The agency has secured the integrated media mandate covering both online and offline media responsibilities.
Modenik Lifestyle Pvt. Ltd. houses several well-known consumer brands, including Enamor, a fashion lingerie brand known for innovation and contemporary design, and Dixcy Scott, a widely recognised innerwear brand with a strong legacy of comfort, quality and mass appeal across generations. Together, these brands reflect the company’s vision of delivering aspirational yet accessible lifestyle products to Indian consumers.
Under the partnership, Havas Media India will manage end-to-end media strategy, planning and buying across a broad range of channels including Television, Print, Radio, Cinema, Digital, Out-of-Home (OOH), Mobile and BTL activations. The mandate supports Modenik Lifestyle’s ambition to strengthen its integrated media presence across the country.
The win is also significant for Havas Media India’s South India operations, which have been witnessing strong growth. The agency has been expanding its footprint across the region by building capabilities in regional consumer insights, vernacular media and hyperlocal targeting. The Modenik Lifestyle mandate further strengthens the agency’s presence in the South market while adding to its portfolio of leading brands.
Commenting on the partnership, Shekhar Tewari, Chief Executive Officer and Executive Director, Modenik Lifestyle Pvt LTD, said, “At Modenik Lifestyle, we are constantly evolving to meet the aspirations of the modern Indian consumer. As we accelerate our growth journey, we needed a media partner who truly understands both the digital and traditional media landscape. Havas Media India brings exactly that – a sharp, data-driven approach combined with strong on-ground execution capabilities. We are confident this partnership will help us reach the right audiences at the right moments, and we look forward to building something truly impactful together.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said, “At Havas, we believe that real growth is powered by desire – the desire of brands to mean more, and the desire of consumers to connect deeply. Modenik Lifestyle is a brand that embodies exactly this spirit. They have built iconic, loved products across generations of Indian consumers, and now they are ready to take that love to the next level. We are excited to partner with them on this journey and bring our full network’s capabilities to drive meaningful, desire-led growth for the brand.”
Adding to this, Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, said, “Modenik Lifestyle brings together a powerful portfolio—brands like Dixcy Scott and Enamor have built genuine equity with Indian consumers over the years. Our ambition is to elevate that equity by creating seamless, insightled experiences across every touchpoint, online and offline, that feel cohesive and drive real conversion. The South is a particularly exciting growth landscape for us right now—our teams there are doing some of the sharpest work in the market, and this win reflects that momentum.”
