Mumbai: Used-car retail platform Spinny has expanded its flagship ‘God Promise’ campaign featuring cricket legend Sachin Tendulkar to Tamil Nadu, reinforcing its commitment to one of India’s key markets for organised used-car transactions.
The campaign, which has been adapted specifically for Tamil Nadu audiences, spans television, transit, and out-of-home media. It also features a Tamil-language version accompanied by an original soundtrack composed by singer-composer Amrit Ramnath, aiming to create deeper cultural resonance with consumers across the state.
Building on the success of the original campaign, ‘God Promise’ draws inspiration from a widely used expression in India associated with honesty, sincerity, and assurance. Spinny has positioned the phrase as a reflection of its brand promise centred on transparency, trust, and reliability in the car buying and selling journey.
The campaign continues to feature Sachin Tendulkar, whose association with the brand reinforces values of credibility, consistency, and trust.
Commenting on the campaign, Sachin Tendulkar said, “The ‘God Promise’ connects naturally with people because it comes from honesty and trust – values I’ve always believed in. Cars carry memories and milestones, and this campaign reflects the emotional and practical confidence people look for today.”
Speaking about the initiative, Niraj Singh, Founder and CEO, Spinny, said, “Sachin has always stood for excellence, sincerity, and trust, values deeply embedded in Spinny’s DNA. ‘God Promise’ reflects how we work and the experience we want every customer to have. Through SellRight by Spinny, we are focused on making car selling simpler and more transparent with fair price discovery, instant payments, and seamless RC transfer support. Tamil Nadu is a key market for us, and this campaign reflects our continued commitment to the state.”
At the core of the campaign is SellRight by Spinny, the company’s seller-focused offering designed to simplify the used-car selling process. The platform provides fair price discovery, instant payments, free and expedited RC transfer assistance, and end-to-end support aimed at delivering a seamless and transparent experience for vehicle owners.
On the buyer side, Spinny continues to focus on quality assurance through its Integrated Restoration Centres (IRCs). Every vehicle undergoes comprehensive multi-point inspections and structured refurbishment processes carried out by specialised teams before being listed for sale.
The company currently operates two Integrated Restoration Centres with the capacity to refurbish more than 1,200 vehicles per month, supported by stringent quality checks across every stage of refurbishment and delivery.
Tamil Nadu remains a significant growth market for Spinny. The company has expanded its footprint across Chennai and Coimbatore through Spinny Parks, experience hubs, and doorstep-first services, while also serving customers in Salem, Madurai, Tiruchirappalli, Vellore, Erode, Tirupur, and Hosur. Coimbatore continues to be a key market for the company, accounting for more than 200 vehicle deliveries every month.
Spinny has built a customer base of over two lakh users across India, with nearly 54% of transactions now taking place online. The trend reflects increasing consumer preference for organised, transparent, and technology-enabled used-car buying and selling experiences.
As the organised used-car market continues to grow, Spinny’s latest campaign underscores its focus on strengthening customer trust, expanding regional relevance, and driving adoption of structured used-car transactions across emerging and established markets alike.
