Sportskeeda flagged off its FanDrive campaign from 4 different cities in India where 8 drivers travelled a total distance of 8,000 kilometres to celebrate the cricketing rivalry between India and Pakistan. The FanDrive series has garnered over 23 million views so far. The Sportskeeda Fan Drive is a trip down memory lane where these ardent fans drive to the Attari-Wagah border from Mumbai, Kolkata, Nagpur and Ahmedabad respectively and enjoy fun banter on their match memories throughout the journey. The entire campaign was conceptualised as a series of short live episodes, news articles and social media content that was amplified across Sportskeeda platforms reaching over 75 Million fans.
The Sportskeeda FanDrive was sponsored by HDFC Life and co-powered by Amazon Pay and Mobil as its lubricant partner that enabled this monumental drive to the Attari-Wagah border. The teams also paid tribute to the Indian Army’s jawans that work tirelessly to safeguard the nation. In this banter series, the participants can be seen sharing their favourite India vs Pakistan cricketing moments from the past.
Kanav Sud, Business Head- India, Sportskeeda while describing the FanDrive said, “We at Sportskeeda continually strive to enhance the way we deliver content by creating campaigns that highlight the spirit of sports fandom. The FanDrive is another example of our capability to deliver topical, local and relatable content that sports enthusiasts seek. As a result, our ability to deliver tailored messages that deliver results for our partners is also successfully demonstrated through our FanDrive series.”
Speaking at the flag off Vishal Sabharwal, Chief Marketing Officer and Head of E-commerce & Digital Business at HDFC Life said, “Sportskeeda’s FanDrive is a unique way to celebrate the cricketing rivalry of India and Pakistan with the aim of engaging with thousands of people on their journey. HDFC Life has always associated itself with unique campaigns that educate and inform the society. This is a great way to encourage the country to come together and support #TeamIndia for their first world cup match against their arch rivals.”
On the day of the match, Sportskeeda witnessed a 3x surge in users and engagement and recorded 4 million unique visitors on their website. The flagship brand of Absolute Sports was also able to create 63 million impressions during the game with an additional reach of 17.8 million through its social media channels.