Mumbai: Sportswear and athleisure solutions platform Agilitas Sports has announced a strategic partnership with Spring Marketing Capital, a brand first investment firm. The strategic alliance is aimed at helping Agilitas access Spring Marketing Capital’s expertise. Agilitas which has been on track to strengthen its core team and scale up operations, has now taken a decisive leap forward by focusing on marketing investment. This partnership with Spring Marketing Capital will now help scale Agilitas into a category-defining leader in the sportswear industry. This also marks the beginning of a new journey for Agilitas as it is well-poised to build global capabilities, leveraging powerful alliances to redefine the sportswear landscape in India.
Abhishek Ganguly, CEO & Co-founder, Agilitas Sports, shared, “Celebrating a year of strategic collaborations, Agilitas is thrilled to announce its latest alliance with Spring Marketing Capital. While we are well on track with our initial goals of fortifying our core team and scaling up operations significantly, we are now well placed to build multiple brands with a deep focus on brand-building within our category. Our aim is for a global reach, driven by a commitment to creating meaningful, long-lasting consumer connections. This strategic partnership with Spring Marketing Capital stands apart because it’s not just about capital infusion; it’s about fostering strong brands from the ground up. With Spring’s expertise in strategic marketing and capital investment, we are confident to meet the growing demands of the Indian market and cater to our trusted consumers”.
Vineet Gupta, Founder and Partner, Spring Marketing Capital, shared, “At Spring Marketing Capital, we recognize the vast potential within the sports category, which is primed for transformation. Agilitas is uniquely positioned to lead this change, not just by building a brand for India but by creating one that resonates globally. What truly attracted us to this partnership is Agilitas’ ambitious vision to achieve something remarkable on both domestic and international stages. Abhishek’s deep-rooted belief in the power of branding aligns seamlessly with our values, making this collaboration a perfect fit. Our commitment goes beyond a typical investment—our ‘skin-in-the-game’ philosophy ensures that we are fully engaged as partners, providing strategic marketing insights that will elevate the brand to its fullest potential.”
Agilitas has recently acquired Mochiko, the country’s leading footwear manufacturer, enhancing its production capabilities. The company further acquired long term exclusive rights to Italian footwear brand Lotto in India, South Africa and Australia, and is making substantial investments across manufacturing, R&D, marketing, and distribution, with the ambition to redefine sportswear in India and beyond. The partnership with Spring Marketing Capital reflects a shared commitment to creating a brand that impacts the entire value chain, from manufacturing to retail, ensuring a powerful presence both in India and globally.
