Mumbai: Star Gold will begin showcasing a new movie premiere every day with its month long premiere marathon, ‘Har Raat Ek Naya Premiere’. From 3rd June, the channel will be showcasing a new premiere every night at 8PM. ‘Har Raat Ek Naya Premiere’ offers an eclectic mix of movies from different genres, from romance to action to crime and thriller. The property has a stellar line-up of movies from across the country; to name a few: Vivegam, Hello, Vikram Vedha, VIP2.
To launch this unique concept on Indian television, Star Gold has launched its marketing campaign ‘Aaj Raat Naya Kya Hai?’ Currently on air, the campaign has a series of amusing TV commercials in which a simple, socially-awkward man ends up questioning people about their plans that night in delicate, uncomfortable situations with his innocent but situationally inappropriate line ‘Aaj raat naya kya hai?’ This endearing campaign also has an interesting digital leg planned that is all set to break out soon.
Speaking about the initiative, Hemal Jhaveri, Executive Vice President and General Manager, Hindi Movies Business at Star India says, “At Star Gold, we continually strive to bring the latest and the best of Indian cinema for our viewers. ‘Har Raat Ek Naya Premiere’ is a never-done-before initiative wherein we have curated the best of Indian cinema to showcase a new premiere every night on the channel. We are confident that this exciting month-long line-up will not just provide unadulterated entertainment for our viewers but will also boost the viewership of our channel.”
“Har Raat Naya Premiere” will be starting at 8:00 PM on Star Gold.