Dhoni sends a subtle reminder to football fans across India, says Chennai is the home of Indian football champions in Star Sports’ new film for Season 5 of Hero ISL
Chennai: Football fans across the country do not consider Tamil Nadu as a state with football frenzy, but Thala Dhoni, the adopted son of Tamil Nadu, has come out in support of the fans and the team. Chennaiyin FC are two-time Hero ISL champions and can become the first team to not only win the Hero Indian Super League (HISL) thrice but the first team to also win back to back titles in the history of the HISL.
Star Sports has launched a brandnew TVC in Tamil targeted towards all the football fans in Tamil Nadu, where Thala – MS Dhoni is seen describing the Hero ISL trophy that Chennaiyin FC won last season as the ‘pride of Tamil Nadu’. The TVC also sees Dhoni reminding all the football fans in India that the most prized possession in Indian football – HISL trophy is with Chennaiyin FC. The TVC starts with fans across West Bengal, Goa and Kerala mocking Chennaiyin FC and the football fans in TN on their lack of football knowledge only to be eventually reminded by MS Dhoni that the Hero Indian Super League trophy is in Tamil Nadu and the team will give its best to retain the trophy.
With the new season of HISL barely a week away, Chennaiyin FC look to be in great shape to defend their title with a strong line up players such as Jeje Lalpekhlua, Jerry Larinzuala, Dhanpal Ganesh and the young sensation Anirudh Thapa amongst others managed by John Gregory.
Chennaiyin FC will open their campaign against Bengaluru FC the team they beat in the finals last season at Sree Kanteerava Stadium on Sunday, September 30, 2018. Season 5 will kick off in India’s football capital, Kolkata, with 2-time champion and home team ATK taking on Kerala Blasters FC (KBFC) – whose love for football knows no boundaries, at the Vivekananda Yuba Bharati Krirangan in Kolkata at 7.30 pm.
Hero Indian Super League Season 5 will be broadcast on the Star Sports network, Hotstar and Jio TV. Season 5 will have a six-language feed across 7 channels. Season 5 will also see the debut of Star Sports 3, wherein the Hero ISL will be exclusively broadcast in Hindi. Chennaiyin FC fans can catch all the HISL action in their favourite language on Star Sports 1 Tamil.
Creative Agency: McCann
Production House: Tellywise Films
Campaign Links:
Twitter – https://twitter.com/IndSuperLeague/status/1041916065184448513
Facebook – https://www.facebook.com/IndianSuperLeague/videos/538949366548449/
Instagram – https://www.instagram.com/p/Bn2vMIMAzgj/?taken-by=indiansuperleague
List of channels:
English – Star Sports 1 & Star Sports 1 HD
Tamil – Star Sports 1 Tamil
