Star Vijay, which launched the promos for season 7 of Bigg Boss Tamil a month ago, has announced a line up of 11 sponsors for the show that will start airing from October 1, 2023.
The promos featured host actor Kamal Haasan in a double role, revealing that there would be two Bigg Boss houses this season instead of one. The promos have garnered 25 million views in record time, informed a channel statement.
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This season is being presented by Vim Liquid and G Square, and powered by Vasanth & Co and Brooke Bond 3 Roses. Associate sponsors are Atomberg, Kajaria Tiles, Chik Shampoo, Iswarya Fertility Center, Haier Appliances, Association of Mutual Funds in India and Fantastic Jeyachandran.
The show will run for 15 weeks, aligned with the festive season. The show will premiere at 6 pm, airing on Star Vijay and streaming on Disney+ Hotstar.
The channel statement quoted sponsors of the show.
Bala Ramajeyam, Managing Director of G Square Realtors, said, “G Square is truly honoured and thrilled to announce that we have secured the coveted role of the title sponsor for the immensely popular TV show, Bigg Boss, on Vijay TV. This is a momentous occasion for us, and we are deeply grateful for the opportunity. The association with Bigg Boss Season 7 opens new horizons for us, and we are excited to become an integral part of people’s everyday lives through this iconic show.”
NS Satish, President, Haier Appliances India, noted, “At Haier, we have always strived to be a part of the daily lives of Indian consumers by offering innovative, reliable, and technologically driven home appliances. Given that Tamil Nadu is an important market for Haier India, and over the years, we have received promising feedback from our consumers, the upcoming Season of Bigg Boss Tamil presents a great opportunity for us to further connect with our customers.”
Arindam Paul, Founding Member & Chief Business Officer, Atomberg, said, “Bigg Boss Tamil is a beloved show across Tamil Nadu and will provide us with the right platform to reach out to more and more people in this region. We are very excited about this collaboration.”
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