Mumbai: Starcom India has bagged the media planning and buying mandate of Viacom18 owned kid’s television franchise Nickelodeon.
The mandate has been won after a tightly contested multi-agency pitch. It includes the franchises channels Nick, Sonic, Nick Junior & Nick HD+
Commenting on the win, Mallikarjun Das, group CEO, Starcom India, said, “The Indian television broadcast segment is set for exponential growth and entertainment tailored for kids and young adults, is going to be a big beneficiary of that. Nickelodeon is an established, highly reputed entertainment brand and having them on our roster is a matter of great prestige for us”.
“The broadcast firm Nickelodeon is innovating its strategy across platforms, so that kids and teenagers get the perfect multi-platform experience. It is important to understand that Nickelodeon’s content is increasingly being watched not just by its core target audience, but also adults and entire families. We will devise for Nickelodeon a media strategy and plan, designed to help them achieve maximum exposure and eyeballs. This win further adds tempo to a great year where we have won significant businesses and consolidated operations” added Das.
